Join the RS team as we continue our interview with Jennifer Gibbs and Celeste Porter from the marketing team as we discuss how to evaluate your event and build upon those relationships.
Key Video Takeaways:
Create a "Bounce Back" offer like raffles or enter to win to create leads we can follow up with after the event.
Please be sure to take plenty of pictures and videos of what was happening with your event to create buzz around what you did and to drive awareness and interest in your location in the week following the event.
Weather, staffing, promoting, and timing of your events are critical to the performance of an event. Target dates like SSI to ensure that there is money and available customers in the market.
Not all events are successful; keep trying to find new ways to engage or new events to see what works best within your region and community.
Part of our interview with Sandeep Singh & Maz Iqbal from FIJI Wireless as they share their best practices for Events.
Key Video Takeaways:
RS Note: FIJI focuses on events away from their store that will draw awareness and attention to their locations around the event.
Gauge your events not based on the sales total but on how many customers you had the chance to engage with. Even if they are not interested in Boost, many of these customers could be turned into Boost, Internet, Accessory, and ACP sales.
Look for events that will allow you to engage the crowd vs. just showing up and giving away goodies or swag.
Large scale events, know what your goal is at the event. If you are at something like a food festival, have an engagement that brings people to your tent/table (ex: Cornhole, Water Bottles, Bucket Pong)
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