Make sure that your engagement at the event brings customers over and gives you a chance to build your brand.

Be bold and say NO to event coordinators based on what you know about your business and your community.

Have the event/crowd determine what music is being played, and ensure that the staff is not picking it but that it's appropriate and engaging.

Ensure you have the right staff at the event, employees willing to engage customers, and not just sit at a table and pass out swag.

If ownership is unable to be at the event, set reminders for you to check in with the staff to see how things are going and what they may need.