Bryan Kramer believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and - in the process - illuminates the reason over 700 million photos and videos are processed on Snapchat every day.
Bryan Kramer is a social business strategist and the CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years, earning a spot as one of Silicon Valley’s fastest-growing private companiesby the Silicon Valley Business Journal. He is the author of the bestselling book Human to Human: #H2H. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. More than 200K people follow Mr. Kramer on social media and he was named a Top 25 Influencer to Follow by Forbes.