The Segment feature allows you to create a subsection of your customer list, so you can send more targeted messages. Once a segment has been created, you can use it in automated Experiences messaging or in Broadcasts.

Creating Segments

You can create new segments via the “Segments” tab in your Emotive dashboard.

  1. Log into your Emotive dashboard

  2. Click “Segments” on the left

  3. Click “Create New Segment”

  4. Title your segment

  5. Set your segment rules

  6. Click “Create Segment”

You can create segments based on a few different qualifiers:

  • Orders (number of orders, SKU(s) ordered, Collections ordered from)

  • How the customer opted in

  • How engaged the customer is (based on link clicks in a given time frame)

By using the “OR” and “AND” functions, you can combine qualifiers to create a unique segment. For example:

Managing Segments

You can edit a segment as needed, or archive it when it is no longer applicable to your needs.

  1. Log into your Emotive dashboard

  2. Click “Segments” on the left

  3. Click “Edit” to update a segment - make your changes and “Save Segment”

  4. Click “Archive” to remove a segment you no longer need 

Using Segments

Once a segment has been created, it will appear as a usable option in both the “Experiences” and the “Broadcast” tabs. Simply select your segment from the drop down menu when creating your message.

Broadcasts

Experiences

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