BROADCASTING BEST PRACTICES

  • Mention your brand name

  • Include a link

  • Include an image - 600 KB or less and can be a jpeg, png, or gif

  • Include "Reply STOP to opt out"

PRO TIP: Running a sale? Maximize revenue with the following broadcast cadence:

  • VIP Early Access - target VIP segment created with an opt-in campaign

  • General Access Sale Announcement - exclude VIP segment

  • Sale Reminder - target segment of customers who have tapped the link, but did not purchase

  • Last Chance Reminder/Extension - target remaining segment of customers who have tapped the link, but did not purchase

ALL-PURPOSE BROADCAST TEMPLATES: https://intercom.help/emotiveai/en/articles/4953296-all-purpose-marketing-broadcasts

MONTH-LONG CELEBRATIONS

PRIDE

Happy Pride Month from BRAND! 🏳️‍🌈 All June long, we’re donating __% of sales to ORGANIZATION to help support the LGBTQ+ community. Your purchase has power! LINK Reply STOP to opt out

She’s HERE 🌈 All Pride Month long, BRAND is proud to donate __% of your purchases to the Trevor Project. Tap to learn more! LINK Reply STOP to opt out

Hey <name>! This month, and every month, BRAND is proud to be a LGBTQ+-owned business. We appreciate all your love and support. Come see what’s new! LINK Reply STOP to opt out

BRAND: We’re proud every day of the year, but we're EXTRA proud for PRIDE! 🏳️‍🌈 We've teamed up with a few inspirational creators in our newest collection. Tap to see! LINK Reply STOP to opt out

Happy Pride Month, <name>! 🏳️‍🌈 We want to see how YOU show your pride! Tag us on IG @HANDLE and use #TAG for a chance to be featured on our page! LINK Reply STOP to opt out

BLACK LIVES MATTER MONTH

BRAND: In honor of Black Lives Matter Month, we’re donating __% of all our June sales to ORGANIZATION. Tap to learn more about how your purchase will make a meaningful impact: LINK Reply STOP to opt out

BRAND: Matter is the minimum. In honor of Black Lives Matter Month, we’re proud to donate $__ of each purchase made in June to ORGANIZATION. Help us make an impact today! LINK Reply STOP to opt out

Hi <name>, BRAND here. We hope you’ll join us in celebrating Black Lives Matter Month. All month long we’ll be highlighting outstanding Black creators over on our IG at @BRAND! Tap to follow: LINK Reply STOP to opt out

Hey <name>! It’s Black Lives Matter Month and we’re proud to be a Black-owned business. We wanted to take a moment to thank you for your ongoing support because we wouldn’t be here without YOU! Love, BRAND LINK Reply STOP to opt out

Hey there, it’s BRAND. June is Black Lives Matter Month AND Pride Month! We’re excited to announce we’ll be donating __% of June sales to The Marsha P. Johnson Institute, which helps defend and protect the lives of Black trans people. Tap to help us make a difference: LINK Reply STOP to opt out

MEMORIAL DAY SALE EXTENSION

BRAND: If you’re looking for a sign to treat yourself...this is IT 🙌 Our Memorial Day Sale ends tonight at midnight! Save __% sitewide with CODE at checkout. Shop PRODUCT and more: LINK Reply STOP to opt out

BRAND: Our Memorial Day Sale isn’t over yet, <name>! We’ve extended our sitewide sale for one more day. Just use CODE for __% off! LINK Reply STOP to opt out

Psst! We’re still partying over here…Shop our Memorial Day sale and enjoy __% off sitewide now ’til DATE. Don’t forget to use CODE at checkout! Shop BRAND: LINK Reply STOP to opt out

BRAND: VIP text subscribers get one more day to take advantage of Memorial Day savings! We’ve even created a special discount code: Use CODE through DATE at TIME! LINK Reply STOP to opt out

BRAND here! Great news: We’re extending our Memorial Day sale just for our VIPs - that’s you! Use CODE at checkout for __% off your order until midnight tonight. Shop now: LINK Reply STOP to opt out

FATHER’S DAY - ORDER AHEAD

Hey <name>! BRAND here. We texted Dad and turns out he REALLY wants PRODUCT. Who knew?! Tap to order now to make sure he gets it on time: LINK Reply STOP to opt out

What’s worse than a dad joke? Forgetting to get Dad a gift for Father’s Day! 😬 Shop now and be sure to order by DATE for delivery by 6/20 with FREE standard shipping: LINK Reply STOP to opt out

Hey <name>! Father’s Day is on its way. Tap the link below to shop our Father's Day curated collection and be sure to order by DATE for on-time delivery: LINK Reply STOP to opt out

Hi <name>, BRAND here with a friendly reminder to place your Father’s Day order by DATE to make sure he gets his gift in time for Sunday, 6/20! Tap to shop: LINK Reply STOP to opt out

Hey <name>! Still shopping for Father’s Day? Check out BRAND’s dad-approved gift guide to find him the perfect gift this year. Enjoy free standard shipping on orders over PRICE! LINK Reply STOP to opt out

END OF SEASON SALE

Brand: Hey <name>, it’s time for a spring cleanout! All sale items have been discounted an additional __%, no code needed! Tap to shop: LINK Reply STOP to opt out

Hi <name>! We’re putting everything in a box to the left. Get ready for SUMMER and enjoy up to __% off in our End of Season Sale! Don’t miss out - Shop BRAND: LINK Reply STOP to opt out

BRAND: We’re hitting the refresh button! Take __% off sitewide in our End of Season Clearance Event. That means everything, including PRODUCT! No code needed. Sale ends DATE! Shop now: LINK Reply STOP to opt out

Hey <name>, BRAND here! Help us get ready for summer with our End of Season Sale! Enjoy VIP early access to discounts on some of our bestselling items at the link below. Inventory is limited, so hurry! LINK Reply STOP to opt out

Hey <name>! Our End of Season Sale begins tomorrow, but you have early access as a VIP text subscriber! Tap to shop our newly discounted sale items, starting now: LINK Reply STOP to opt out

GRADUATION SEASON

Graduation szn is here! Show your new grad some love with the perfect gift from BRAND and enjoy FREE shipping now through DATE. Just use CODE at checkout! Tap to shop: LINK Reply STOP to opt out

BRAND: Caps off to the 2021 grads! 🎓 Check out our curated gift guide to find the perfect gift to celebrate your favorite graduate and everything they’ve accomplished: LINK Reply STOP to opt out

Hey <name>! Celebrate the Class of ’21 graduates in your life with a gift from BRAND. Follow the link below to shop our special collection and receive a FREE gift with your purchase of $__+! LINK Reply STOP to opt out

Hats off to the 2021 grads! Virtual learning, time apart from friends...this year’s graduating class has endured SO much. Treat them to something extra special from BRAND. Shop now: LINK Reply STOP to opt out

As we go on, we remember…all the Zoom classes we had together 😬 We know graduation might be a little different this year, but we’re here for it! Enjoy __% OFF to treat your fave grad to a gift from BRAND! Use CODE at checkout through DATE. Shop now: LINK Reply STOP to opt out

WEDDING SEASON

Happy wedding season <name> 💐 Your something NEW is waiting at BRAND! Find looks for every reception and enjoy FREE U.S. shipping on orders over PRICE. Tap to shop: LINK Reply STOP to opt out

Wedding season is here! You know, in case you need an excuse to shop our new dresses 😉 Come see what’s new at BRAND: LINK Reply STOP to opt out

Heading to a wedding? Let us be your +1! Shop reception-ready styles and the hottest accessories at BRAND. Free shipping on orders over PRICE! Tap to shop: LINK Reply STOP to opt out

Going out is finally back in style 💅 Find the perfect fits for date night, wedding receptions and more in our newest collection. Tap to shop: LINK Reply STOP to opt out

BRAND: Weddings are finally BACK! Shop our Summer Collection and be the best dressed guest on the list! Shop now: LINK Reply STOP to opt out

GOLFING / BOATING / SUMMER TRAVEL
Hey <name>, it’s BRAND. Golf season is in full swing! Shop PRODUCT and more to keep your game on point and enjoy FREE shipping on orders over PRICE: LINK Reply STOP to opt out

Sun’s out <name>! Gear up for boating season at BRAND and enjoy __% off your order, now ’til DATE. Tap to shop: LINK Reply STOP to opt out

Hi <name>! Let’s fire up the grill and get this summer started! Stock up on everything you need for family BBQs and more at BRAND. Tap to shop: LINK Reply STOP to opt out

Passport? Check! ✅ Wherever you’re off to this summer, we want to tag along! Shop PRODUCT and more and get getaway-ready with BRAND: LINK Reply STOP to opt out

BRAND: Vaxxed, waxed, and ready for Summer 2021? 🌴 Find the perfect styles for every vacation destination in our latest drop! Tap to shop: LINK Reply STOP to opt out

KEY DATES

6/1/21 (TUES) - NATIONAL SAY SOMETHING NICE DAY

Hey <name>! It's National Say Something Nice Day and we just wanna say...you're the best 🥰 Thanks for your ongoing support! Xo BRAND. Reply STOP to opt out

Positive vibes only ✨ It’s National Say Something Nice Day, and we’re saying it with a FLASH sale! Take __% off PRODUCT and more with CODE at checkout. Shop BRAND: LINK Reply STOP to opt out

BRAND: Hey there <name>, it’s National Say Something Nice Day! We think you’re pretty great, so here’s __% off your next purchase. Just use CODE at checkout! LINK Reply STOP to opt out

Hey <name>! BRAND here. Just wanted to make you smile today on National Say Something Nice Day! 😬 Here’s a code for __% off your next purchase: CODE. Enjoy! LINK Reply STOP to opt out

It's nice to be important, but it's MORE important to be nice. Happy National Say Something Nice Day from BRAND! Enjoy FREE shipping, now through DATE. No code needed! Tap to shop: LINK Reply STOP to opt out

6/2/21 (WED) - NATIONAL RUNNING DAY

Lace 'em up <name>: It's National Running Day! Use CODE for __% off sitewide, only through DATE at TIME. Tap to shop: LINK Reply STOP to opt out

BRAND: Happy National Running Day, <name>! Sprint and save __% sitewide with CODE at checkout, TODAY only! Tap to shop: LINK Reply STOP to opt out

BRAND: Happy National Running Day <name>! Whether you’re a marathon vet or just getting started on your running journey, we've assembled some tips for post-run care and muscle recovery over on our blog! Tap to read: LINK Reply STOP to opt out

Hi <name>! In honor of National Running Day, we're running a special SPRINT sale: Take __% off PRODUCT with CODE through midnight tonight! Shop BRAND: LINK Reply STOP to opt out


Hey <name>! BRAND here. Runner's high is REAL, but shopper's high is a close second 🙌 Enjoy __% off PRODUCT to tackle your next run in honor of National Running Day. Just use CODE! Shop now: LINK Reply STOP to opt out

6/4/21 (FRI) - NATIONAL CLEAN BEAUTY DAY

Hey <name>! It’s ALIAS from BRAND. In honor of National Clean Beauty Day, we’re offering __% off PRODUCT, formulated with ZERO harmful ingredients. Use CODE at checkout through DATE! Shop now: LINK Reply STOP to opt out

BRAND: It’s National Clean Beauty Day! We’ve curated a special collection of skin-saving favorites that leave chemical-laden competitors in the dust. Clean up your beauty routine and shop now: LINK Reply STOP to opt out

BRAND: Hey <name>, happy National Clean Beauty Day! Today and every day, we’re grateful for your help in making a positive impact on our planet. Shop PRODUCT and more: LINK Reply STOP to opt out

Happy National Clean Beauty Day, <name>! BRAND is celebrating with __% off sitewide. Just use CODE at checkout. Shop our skin-friendly PRODUCT and more: LINK Reply STOP to opt out

BRAND: Happy National Clean Beauty Day! We celebrate healthy, natural ingredients year round, but today’s worth a little extra celebration 😎 Use CODE for __% off for the next 24 hours! LINK Reply STOP to opt out

6/8/21 (TUES) - NATIONAL BEST FRIENDS DAY

You’ve got a friend in BRAND 🎵 Happy National Best Friends Day <name>! To show our gratitude, we’re celebrating with a flash sale! Get __% off with CODE, today only! LINK Reply STOP to opt out

Happy National Best Friends Day! Treat your bestie to something sweet from BRAND and enjoy FREE shipping, today only! Use CODE at checkout. Tap to shop: LINK Reply STOP to opt out

BRAND: Hey bestie 👋 In honor of National Best Friends Day, treat yourself to PRODUCT, and get another 50% off with CODE at checkout! Shop now: LINK Reply STOP to opt out

BRAND: Hey <name>...It's National Best Friends Day! All products are BOGO half off, today only. Just use CODE at checkout for you and a friend, or two for you, we won’t judge! Shop now: LINK Reply STOP to opt out

It's National Best Friends Day, and we're celebrating the fuzziest ones we know 🐶 Treat your pet to PRODUCT and enjoy __% off with CODE at checkout! Shop BRAND: LINK Reply STOP to opt out

6/13/21 (SUN) - CHILDREN'S DAY

Happy Children's Day, <name>! We’ve got BIG savings for your little one at BRAND: __% off sitewide! Just use CODE at checkout through DATE. Tap to shop: LINK Reply STOP to opt out

Happy Children’s Day from BRAND! 😎 Kick-start summer vacation with __% off PRODUCT and more, today only. Shop the sale: LINK Reply STOP to opt out

BRAND: Happy Children’s Day! We know your kiddos are your world, so let’s celebrate! This week, we're donating __% of sales to ORGANIZATION. Tap to shop and learn more: LINK Reply STOP to opt out

Hey <name>, BRAND here! It’s National Children’s Day and we want to see how your family is celebrating! Use #TAG on IG for a chance to be featured on our stories! Tap to follow along: LINK Reply STOP to opt out

BRAND: Hey <name>! In honor of National Children’s Day, we’re donating __% of today’s sales to UNICEF to help save children's lives and protect their rights. Tap to help us make a difference: LINK Reply STOP to opt out

6/20/21 (SUN) - FATHER’S DAY

BRAND: Wishing you a very wonderful Father’s Day <name>! Whether you’re out golfing, enjoying a meal with family or just taking it easy, we hope it’s one to remember. LINK Reply STOP to opt out

Happy Father's Day from BRAND! We've tee'd up a sale just for you: Take __% off PRODUCT with CODE at checkout! Shop now: LINK Reply STOP to opt out

The perfect addition to Dad's toolkit? An e-gift card from BRAND to let him stock up on everything he needs! No shipping required - we'll send it straight to his inbox. Tap to order: LINK Reply STOP to opt out

Happy Father’s Day to all the rad dads out there! Today only, enjoy __% off your purchase with CODE. Shop BRAND: LINK Reply STOP to opt out

BRAND: Today’s your day, Dads! To celebrate, we’re offering BOGO 50% off PRODUCT, now through DATE. Just use CODE! Shop now: LINK Reply STOP to opt out

6/21/21 (MON) - FIRST DAY OF SUMMER

Everybody in the pool! 🐠 It's the first day of summer and we're just a LITTLE excited. To kick things off, save up to __% on PRODUCT with CODE! Shop BRAND: LINK Reply STOP to opt out

BRAND: Let’s get this summer STARTED! We’re celebrating the new season with a flash sale on our Summer Collection. Enjoy __% off with CODE at checkout! LINK Reply STOP to opt out

NEW for Summer: Your favorite PRODUCT is now available in COLOR! Enjoy free shipping on orders over PRICE - no code needed. Shop BRAND: LINK Reply STOP to opt out

BRAND: Are you ready for the heat? 🔥 Come see what’s NEW for summer and enjoy free shipping on order over PRICE! Shop now: LINK Reply STOP to opt out

BRAND: Your new summer fling = our brand-new PRODUCT 😍 Tap to shop: LINK Reply STOP to opt out

6/21/21 (MON) - PRIME DAY

Hey <name>! BRAND here. Enjoy PRIME savings up to __%, now through 6/22! Don’t miss out - shop now: LINK Reply STOP to opt out

BRAND: Who says we can’t have our OWN Prime Day? Take __% off and enjoy free shipping on orders over PRICE! Sale ends 6/22. Tap to shop: LINK Reply STOP to opt out

BRAND: Happy Prime Day <name>! Save up to __% on PRODUCT and more, while supplies last. Sale ends 6/22! Tap to shop: LINK Reply STOP to opt out

Amazon, who? 👀 We’re having a Prime Day of our own, featuring __% off PRODUCT and more. Shop the sale at BRAND: LINK Reply STOP to opt out

BRAND: Hey, <name>! Amazon may have Prime Day, but we’ve got an exclusive __% off our best-selling PRODUCT. Sale ends 6/22! Shop now: LINK Reply STOP to opt out

6/21/21 (MON) - NATIONAL SELFIE DAY

Take a picture, it’ll last longer 😉 In honor of National Selfie Day, enjoy __% off PRODUCT to keep you glowing in everything you ‘gram. Use CODE at checkout! Shop BRAND: LINK Reply STOP to opt out

Happy National Selfie Day <name>! Treat yourself to a photo sesh, then head over to BRAND for __% off your order! Just use CODE at checkout. Seeya there! LINK Reply STOP to opt out

Hey <name>, we want to see your face and your fave product from BRAND in honor of National Selfie Day! Tag us on Insta at @HANDLE for a chance to be featured and win PRIZE. Tap to follow: LINK Reply STOP to opt out

Hey <name>! Remember: There’s no shame in the selfie 😘 Happy National Selfie Day from BRAND! XOXO. LINK Reply STOP to opt out

Hey <name>! It’s National Selfie Day and we want to see YOU in BRAND! Snap a selfie and use #TAG for a chance to be featured in our stories! Tap to follow: LINK Reply STOP to opt out

6/27/21 (SUN) - NATIONAL SUNGLASSES DAY

New 2021 mantra: Made in the shade 😎 Get __% OFF sunglasses with CODE in honor of National Sunglasses Day! Shop BRAND: LINK Reply STOP to opt out

Can’t be seen without your sunglasses? We got you. In honor of National Sunglasses Day, buy one pair, get another 50% off! Use CODE at checkout. Shop BRAND: LINK Reply STOP to opt out

BRAND: Hey <name>! It’s National Sunglasses Day and we’ve got a deal so bright, you’re gonna need some (new) shades 😎 All sunglasses are BOGO 50% off, today only! Tap to shop: LINK Reply STOP to opt out

BRAND: We’re putting some extra sun in Sunday today by celebrating National Sunglasses Day! All shades are __% off now through DATE. Just use CODE at checkout! LINK Reply STOP to opt out

Happy National Sunglasses Day! To celebrate, we’re giving you __% off all sunnies, today only! Shop BRAND: LINK Reply STOP to opt out

6/30/21 (WED) - NATIONAL SOCIAL MEDIA DAY
Hey <name>! It’s BRAND. In honor of National Social Media Day on 6/30, we want to feature YOU on our IG! Follow us at @BRAND and tag us for a chance to be featured. See you there! LINK Reply STOP to opt out

BRAND: Hi <name>! It’s National Social Media Day, so you know we’re going live on IG 😎 Tap to tune in today at TIME for a sneak preview of our newest product, coming soon! LINK Reply STOP to opt out

BRAND: Hey <name>. It’s National Social Media Day and we’re hosting a giveaway on IG to celebrate! Tap to follow us at @BRAND and enter for your chance to win: LINK Reply STOP to opt out

Hi <name>! It’s BRAND. If you aren’t following us on TikTok yet, you’re missing out! We’re going LIVE at TIME to answer all your Qs in honor of National Social Media Day. Tap to follow and tune in! LINK Reply STOP to opt out


Hey! It’s BRAND. It’s National Social Media Day and we HAVE to give a shout-out to EMPLOYEE, our Social Media Manager! Use CODE at checkout to save __% on their fave products. Shop their picks here: LINK Reply STOP to opt out

7/1/21 (THURS) - FOURTH OF JULY WEEKEND - VIP EARLY ACCESS

Sparklers up <name> ✨ Our Fourth of July Sale starts NOW, only for BRAND VIPs! Use CODE for __% off sitewide. Happy shopping! LINK Reply STOP to opt out

Hey VIP! You’re first in line to shop our Fourth of July Sale. Enjoy __% off PRODUCT with CODE at checkout! Shop the sale at BRAND: LINK Reply STOP to opt out

VIP Early Access 🇺🇸 You’re free to shop Fourth of July savings at BRAND, starting now! Enjoy up to __% off PRODUCT and more, while supplies last. Tap to shop: LINK Reply STOP to opt out

Hey <name>, it’s BRAND! As a VIP, you have exclusive early access to our 4th of July Sale! Just use CODE at checkout for __% off your purchase, starting...now! Tap to shop: LINK Reply STOP to opt out

BRAND: Let’s get this long weekend started! VIP text subscribers get first dibs on our Independence Day Sale! 💥 Just use code JULY4 for 40% OFF sitewide! Shop now: LINK Reply STOP to opt out

7/2/21 (FRI) - FOURTH OF JULY WEEKEND - SALE KICKOFF

Fire up the grill 🔥 Our 4th of July Sale is ON: Enjoy up to __% off sitewide at BRAND. Just use CODE at checkout. Sale ends DATE, so shop now while supplies last! LINK Reply STOP to opt out

Cue the fireworks…Our 4th of July Sale starts now at BRAND! Enjoy up to __% off sitewide, plus FREE U.S. shipping on orders over PRICE. Tap to shop: LINK Reply STOP to opt out

Hey VIP! Get ready for your Fourth of July BBQ with __% off sitewide at BRAND, now through DATE! Tap to shop: LINK Reply STOP to opt out

Hey <name>, it’s BRAND! Kick-start your weekend with our Independence Day Sale. Save __% sitewide with CODE at checkout, now through 7/5. Tap to shop: LINK reply STOP to opt out

7/4/21 (SUN) - FOURTH OF JULY

Happy Fourth of July <name>! Our sales event is still on, but not for long: Enjoy __% off sitewide using CODE at checkout, only through DATE! Shop BRAND: LINK Reply STOP to opt out

Happy 4th from BRAND! 🇺🇸 Celebrate with __% off sitewide in our 4th of July sales event, happening now through DATE! Just use CODE at checkout. Tap to shop: LINK Reply STOP to opt out

BRAND: Light up your July 4th with free shipping on ALL orders! Just use CODE at checkout. Offer ends DATE, so hurry! Tap to shop: LINK Reply STOP to opt out

BRAND: Hey <name>, you’re a FIREWORK! 💥 Celebrate the 4th with __% off your purchase with CODE at checkout. Happy shopping! LINK Reply STOP to opt out

Happy Independence Day from BRAND! 🇺🇸 Wishing you a wonderful day full of fun, friends and family! LINK Reply STOP to opt out

7/5/21 (MON) - FOURTH OF JULY - SALE REMINDER

BRAND: Don’t miss out <name>! 🙌 Today’s the final day to save up to __% sitewide in our Fourth of July Sale. Shop now while supplies last: <link> Reply STOP to opt out

Hey <name>: The sun’s about to set on our Fourth of July Sale, so hurry! Enjoy up to __% off with CODE, plus free shipping on orders over PRICE. Sale ends midnight tonight! Shop now: LINK Reply STOP to opt out

Hey <name>! Now that you’ve recovered from the holiday festivities, it’s time to shop BRAND’s extended Fourth of July Sale! Save up to __% off sitewide with CODE through DATE: LINK Reply STOP to opt out

Save while you can <name>! Today's the LAST DAY to shop our Independence Day Sale! Don’t miss out on up to __% off sitewide. Shop BRAND: LINK Reply STOP to opt out

Hi <name>! BRAND here. We’re extending our Independence Day Sale, just for VIPs! Use CODE at checkout for __% off your purchase. Offer ends DATE! Tap to shop: LINK Reply STOP to opt out

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