BROADCASTING BEST PRACTICES

  • Mention your brand name

  • Include a link

  • Include an image - 600 KB or less and can be a jpeg, png, or gif

  • Include "Reply STOP to opt out"

  • Avoid trademarked terms like “Olympics”, “Olympiad” and “Olympic Games”

PRO TIP: Running a sale? Maximize revenue with the following broadcast cadence:

  • VIP Early Access - target VIP segment created with an opt-in campaign

  • General Access Sale Announcement - exclude VIP segment

  • Sale Reminder - target segment of customers who have tapped the link, but did not purchase

  • Last Chance Reminder/Extension - target remaining segment of customers who have tapped the link, but did not purchase

ALL-PURPOSE BROADCAST TEMPLATES: https://intercom.help/emotiveai/en/articles/4953296-all-purpose-marketing-broadcasts

MONTH-LONG CELEBRATIONS

SUMMER SALES EVENTS
Hey VIP! You're first in line to shop our Summer Sale at BRAND. Enjoy up to __% off new arrivals, plus an extra __% off clearance items. Ready? Let's go! LINK Reply STOP to opt out

BRAND: Hey <name>! Our Summer Sales Event is ON ☀️ Save up to __% sitewide and stock up for a summer to remember. Tap to shop: LINK Reply STOP to opt out

BRAND: Hot Girl Summer is HERE 💅 Get __% off your favorite styles with CODE, this weekend only! Tap to shop:  LINK Reply STOP to opt out

Summertime and the saving’s easy ☀️ Enjoy __% off sitewide with CODE, plus free shipping on orders $__+! Shop the sale at BRAND: LINK Reply STOP to opt out

BRAND: Coming in hot! 🔥 Save up to __% plus get FREE shipping on orders over PRICE. Sale ends DATE. Shop now: LINK Reply STOP to opt out

INDEPENDENT RETAILER MONTH

Hi <name>! BRAND here. July is Independent Retailer Month and we appreciate your ongoing support! Enjoy __% off your order with CODE, now through DATE. Cheers! LINK Reply STOP to opt out

Hey <name>! It’s BRAND. In honor of Independent Retailer Month, we’re offering FREE shipping on orders over PRICE all July long. It’s our thanks to you! Shop now: LINK Reply STOP to opt out

It’s Independent Retailer Month and we’ve been Miss Independent from the start 💅 As a thank you to our VIPs, enjoy __% off with CODE through DATE! Shop BRAND: LINK Reply STOP to opt out

BRAND: Oh hey! It’s Independent Retailer Month. Today and always, we appreciate your love and support for our small business! Come see what’s new: LINK Reply STOP to opt out

Hi <name>! Since it’s Independent Retailer Month, we want to share the spotlight with other small businesses we love, all July long! Follow us at @BRAND on IG to keep up: LINK Reply STOP to opt out

PLASTIC FREE JULY

Hey <name>! It’s BRAND. We’re doing our part to make a difference during Plastic Free July, and you can too! Tap to learn how: LINK Reply STOP to opt out

Hey <name>, BRAND here. It’s Plastic Free July and all month long we’re donating __% of every purchase to the Plastic Free Foundation. Thank you for helping us make a difference! LINK Reply STOP to opt out

BRAND: Plastic Free is the way to be 🌎 Starting this July, we’re committed to helping end single use plastic pollution. Tap the link below to learn about our initiatives: LINK Reply STOP to opt out

BRAND: Hey <name>! It’s Plastic Free July and we’re proud to offer NEW packaging that cuts back on plastic waste. Tap to see! LINK Reply STOP to opt out

Plastic Free July? Hey, we’re onboard! Starting this month, we’re offering NEW eco-friendly packaging and donating __% of sales to ORGANIZATION, too! Shop now at BRAND: LINK Reply STOP to opt out

NATIONAL GRILLING MONTH

BRAND: Fire up the grill - It’s National Grilling Month! We’re celebrating all month long with __% off PRODUCT. Just use CODE at checkout! Tap to shop: LINK Reply STOP to opt out

Patio season is ON: Shop BRAND’s new selection of outdoor gear to get ready for summer barbecues, parties and more: LINK Reply STOP to opt out

Hey, grillmaster! We thought you could use a cool __% off everything you need to make the most of National Grilling Month. Use CODE at checkout through DATE! Shop BRAND: LINK Reply STOP to opt out

BRAND: Ready for National Grilling Month? PRODUCT is here and ready to join the party! Get ___% off with CODE at checkout through DATE. Tap to shop: LINK Reply STOP to opt out

Hey <name>! It’s BRAND. In honor of National Grilling Month, we’re sharing some of our favorite crowd-pleasing recipes over on our blog. Tap to get grilling: LINK Reply STOP to opt out

NATIONAL PICNIC MONTH

Happy National Picnic Month from BRAND! Here's to spending quality time outside with the ones we love most 💚 Enjoy __% off your order with CODE, now through DATE! LINK Reply STOP to opt out

Hey <name>, it's National Picnic Month! You bring the quilt, we've got the snacks. Buy two PRODUCT, get a third FREE! Just add three to cart and use CODE at checkout. Shop BRAND: LINK Reply STOP to opt out

National Picnic Month? Don't mind if we dress up for the occasion! Find the perfect fit for lounging outside in style at BRAND: LINK Reply STOP to opt out

BRAND: Happy National Picnic Month! All month long, enjoy __% off with CODE at checkout. See you outside! LINK Reply STOP to opt out

Fresh air, good company, a really great cheese plate...it must be National Picnic Month! We're celebrating with free shipping, all July long. No code needed! Shop BRAND: LINK Reply STOP to opt out

VACATIONS & FAMILY REUNIONS

Hi <name>! Going somewhere? 🌴 Take us with you! Enjoy __% OFF our travel-friendly PRODUCT with CODE at checkout. Shop BRAND: LINK Reply STOP to opt out

BRAND: Wherever your travels take you this summer, we hope you enjoy the ride! Save __% on PRODUCT for your next adventure with CODE at checkout, only through DATE. Tap to shop: LINK Reply STOP to opt out


Get in <name>, we're going PRODUCT shopping ✨ Your vacation wardrobe is waiting at BRAND! Tap to peek our new arrivals: LINK Reply STOP to opt out

Time to dust off the ol' passport! Get ready for all your summer travels with BRAND and enjoy FREE shipping on orders over PRICE! Shop now: LINK Reply STOP to opt out


The only thing better than being the best dressed at the family reunion? Getting __% off your look at BRAND. Just use CODE at checkout through DATE! Tap to shop: LINK Reply STOP to opt out

KEY DATES

7/1/21 (THURS) - CANADA DAY

Happy Canada Day <name>! We’re celebrating with __% off sitewide, today only! Don’t miss out! Shop BRAND: LINK Reply STOP to opt out

Happy Canada Day from BRAND! Wishing you a wonderful weekend spent with friends and family! LINK Reply STOP to opt out

BRAND: On this Canada Day, we’re proud to donate %__ of all sales to ORGANIZATION in support of our Indigenous community. Tap to make a difference: LINK Reply STOP to opt out

Happy Canada Day <name>! BRAND is proudly Canadian-made, and we’re celebrating today with __% off! Just use CODE at checkout. Tap to shop: LINK Reply STOP to opt out

BRAND: Our Canada Day Sale is on! 🇨🇦 Enjoy __% PRODUCT and more with CODE at checkout, today only. Happy shopping! LINK Reply STOP to opt out

7/1/21 (THURS) - FOURTH OF JULY WEEKEND - VIP EARLY ACCESS

Sparklers up <name> ✨ Our Fourth of July Sale starts NOW, only for BRAND VIPs! Use CODE for __% off sitewide. Happy shopping! LINK Reply STOP to opt out

Hey VIP! You’re first in line to shop our Fourth of July Sale. Enjoy __% off PRODUCT with CODE at checkout! Shop the sale at BRAND: LINK Reply STOP to opt out

VIP Early Access 🇺🇸 You’re free to shop Fourth of July savings at BRAND, starting now! Enjoy up to __% off PRODUCT and more, while supplies last. Tap to shop: LINK Reply STOP to opt out

Hey <name>, it’s BRAND! As a VIP, you have exclusive early access to our 4th of July Sale! Just use CODE at checkout for __% off your purchase, starting...now! Tap to shop: LINK Reply STOP to opt out

BRAND: Let’s get this long weekend started! VIP text subscribers get first dibs on our Independence Day Sale! 💥 Just use code JULY4 for 40% OFF sitewide! Shop now: LINK Reply STOP to opt out

7/2/21 (FRI) - FOURTH OF JULY WEEKEND - SALE KICKOFF

Fire up the grill 🔥 Our 4th of July Sale is ON: Enjoy up to __% off sitewide at BRAND. Just use CODE at checkout. Sale ends DATE, so shop now while supplies last! LINK Reply STOP to opt out

Cue the fireworks…Our 4th of July Sale starts now at BRAND! Enjoy up to __% off sitewide, plus FREE U.S. shipping on orders over PRICE. Tap to shop: LINK Reply STOP to opt out

Hey VIP! Get ready for your Fourth of July BBQ with __% off sitewide at BRAND, now through DATE! Tap to shop: LINK Reply STOP to opt out

Hey <name>, it’s BRAND! Kick-start your weekend with our Independence Day Sale. Save __% sitewide with CODE at checkout, now through 7/5. Tap to shop: LINK reply STOP to opt out

7/4/21 (SUN) - FOURTH OF JULY

Happy Fourth of July <name>! Our sales event is still on, but not for long: Enjoy __% off sitewide using CODE at checkout, only through DATE! Shop BRAND: LINK Reply STOP to opt out

Happy 4th from BRAND! 🇺🇸 Celebrate with __% off sitewide in our 4th of July sales event, happening now through DATE! Just use CODE at checkout. Tap to shop: LINK Reply STOP to opt out

BRAND: Light up your July 4th with free shipping on ALL orders! Just use CODE at checkout. Offer ends DATE, so hurry! Tap to shop: LINK Reply STOP to opt out

BRAND: Hey <name>, you’re a FIREWORK! 💥 Celebrate the 4th with __% off your purchase with CODE at checkout. Happy shopping! LINK Reply STOP to opt out

Happy Independence Day from BRAND! 🇺🇸 Wishing you a wonderful day full of fun, friends and family! LINK Reply STOP to opt out

7/5/21 (MON) - FOURTH OF JULY - SALE REMINDER

BRAND: Don’t miss out <name>! 🙌 Today’s the final day to save up to __% sitewide in our Fourth of July Sale. Shop now while supplies last: <link> Reply STOP to opt out

Hey <name>: The sun’s about to set on our Fourth of July Sale, so hurry! Enjoy up to __% off with CODE, plus free shipping on orders over PRICE. Sale ends at midnight tonight! Shop now: LINK Reply STOP to opt out

Hey <name>! Now that you’ve recovered from the holiday festivities, it’s time to shop BRAND’s extended Fourth of July Sale! Save up to __% off sitewide with CODE through DATE: LINK Reply STOP to opt out

Save while you can <name>! Today's the LAST DAY to shop our 4th of July Sale. Don’t miss out on up to __% off sitewide! Shop BRAND: LINK Reply STOP to opt out

Hi <name>! BRAND here. We’re extending our Independence Day Sale, just for VIPs! Use CODE at checkout for __% off your purchase. Offer ends DATE! Tap to shop: LINK Reply STOP to opt out

7/7/21 (WED) - WORLD CHOCOLATE DAY

Happy World Chocolate Day from BRAND! Treat yourself to our handcrafted PRODUCT and enjoy free shipping on orders over PRICE! No code needed. Tap to shop: LINK Reply STOP to opt out

POV: It’s World Chocolate Day and you’ve been celebrating World Chocolate Day since last World Chocolate Day. We get it! Take __% off PRODUCT with CODE at checkout, today only. Shop BRAND: LINK Reply STOP to opt out

BRAND: Mmm...chocolate 😍 It's World Chocolate Day and we're celebrating with __% off PRODUCT! Just use CODE at checkout. Tap to shop: LINK Reply STOP to opt out

Hey <name>! It's World Chocolate Day...in case you needed another reason to treat yourself to PRODUCT. We can hardly keep it in stock, so hurry! Shop BRAND: LINK Reply STOP to opt out

BRAND: We’re not saying Willie Wonka had issues, but we prefer our chocolate without a sense of impending doom 👀 In honor of World Chocolate Day, enjoy __% off PRODUCT with CODE at checkout. Shop now: LINK Reply STOP to opt out

7/10/21 (SAT) - NATIONAL KITTEN DAY

You’ve cat to be kitten me 🐱 It’s National Kitten Day! Enjoy __% off PRODUCT with CODE at checkout, now through DATE. Shop BRAND: LINK Reply STOP to opt out

Paws up for National Kitten Day! Treat your favorite feline to PRODUCT from BRAND. Free shipping on orders over PRICE! Tap to shop: LINK Reply STOP to opt out

Hey <name>! It’s BRAND. In honor of National Kitten Day, we’re sharing tips for new cat owners over on our blog! Tap to read: LINK Reply STOP to opt out

Happy National Kitten Day <name>! 😻 Treat your furriest BFF to something special from BRAND and enjoy __% off with CODE at checkout! Shop meow: LINK Reply STOP to opt out

The cat’s out of the bag! Celebrate National Kitten Day with a sitewide sale from BRAND. Use CODE for __% off, today only: LINK Reply STOP to opt out

7/17/21 (SAT) - WORLD EMOJI DAY

BRAND: Happy World Emoji Day! We couldn’t choose a favorite if we tried 😍 In honor of our fave way to text, here’s __% off your next order! Just use CODE at checkout through DATE. Shop now: LINK Reply STOP to opt out

It’s World Emoji Day! 🥳 Can you imagine a world without emojis? Umm, pass! Treat yourself to __% off at BRAND with CODE at checkout, today only. Happy shopping! LINK Reply STOP to opt out

BRAND: We’re celebrating National Emoji Day with a flash sale! 👻 Save __% on PRODUCT and more with CODE at checkout, only through DATE. Shop now before these savings disappear! LINK Reply STOP to opt out


BRAND: Oh hey, World Emoji Day! 🤗 We're celebrating with an exclusive giveaway on IG! Head to our latest post for all the emoji-tastic details: LINK Reply STOP to opt out

Happy World Emoji Day from BRAND! We can't remember a time before our fave texting buddies 😉 Today only, buy one PRODUCT, get another 50% OFF! Just add both to cart and use CODE at checkout: LINK Reply STOP to opt out

7/18/21 (MON) - NATIONAL ICE CREAM DAY

BRAND: It’s National Ice Cream Day! Quick, before it melts: Take __% OFF your entire order with CODE at checkout! Sale ends at midnight, so hurry. Shop now: LINK Reply STOP to opt out

National Ice Cream Day? In National Ice Cream MONTH? Say less 😎 Treat yourself to your favorite flavor today and enjoy FREE shipping on your order at BRAND! Just use CODE at checkout. Tap to shop: LINK Reply STOP to opt out

Happy National Ice Cream Day <name>! Grab a scoop of your favorite flavor and join us for a sitewide FLASH sale: __% off with CODE, now through DATE! Shop BRAND: LINK Reply STOP to opt out

BRAND: Kinda weird how everyone SCREAMS for ice cream when it’s literally right there, ya know? Anyway, happy National Ice Cream Day! Treat yourself to __% off, today only. Tap to shop: LINK Reply STOP to opt out

BRAND: Happy National Ice Cream Day! Quick: do you like yours in a sugar cone, waffle cone, or cup? Text us your pick for a discount code! Reply STOP to opt out

Note: Need help setting up this flow in Experiences? Contact your CSM for assistance!

7/23/21 (FRI) - SUMMER OLYMPICS BEGIN

NOTE: Avoid using “Olympics”, “Olympiad” or “Olympic Games” as these are trademarked terms. Further guidance can be found here.

BRAND: Whether you’re cheering on the U.S. or another favorite team, count us in! Enjoy __% off PRODUCT with CODE at checkout. Offer ends DATE. Tap to shop: LINK Reply STOP to opt out

BRAND: Our Summer Games Giveaway is here! We’ve teamed up with PARTNER to give away PRODUCT and more. Head to our latest IG post to enter for your chance to win! LINK Reply STOP to opt out

Hey <name>! The torch is lit and the games are ON 🔥 Celebrate with up to __% off sitewide, now through DATE! Shop BRAND: LINK Reply STOP to opt out

BRAND: Why go for silver when the gold standard in PRODUCT can be yours? Tap to save __% with CODE for a limited time: LINK Reply STOP to opt out

USA, USA! 🇺🇸 The games have begun and we’re just a LITTLE excited over here! Enjoy __% off sitewide at BRAND, now through DATE. Tap to shop: LINK Reply STOP to opt out

7/25/21 (SUN) - NATIONAL PARENTS’ DAY

Happy National Parents’ Day from BRAND! We know being a parent is one of the toughest, but most rewarding, jobs there is. Here’s __% off your next purchase on us! Just use CODE at checkout. . Shop now: LINK Reply STOP to opt out

BRAND: It’s National Parents’ Day! Here’s to every fearless parent and loving caregiver 💛 Enjoy __% your order at BRAND with CODE, today only. Tap to shop: LINK Reply STOP to opt out

Hi <name>! Kick back, relax and enjoy __% off plus free shipping in our National Parents’ Day Sale. Use CODE at checkout to save on PRODUCT and more! Shop BRAND: LINK Reply STOP to opt out

Happy National Parents’ Day <name>! Treat yourself to FREE shipping with CODE, today only. You deserve it! Shop BRAND: LINK Reply STOP to opt out

Hi <name>! In honor of National Parents’ Day, we’re going LIVE on IG with GUEST. We’re talking parenting advice, new parent must-haves and more. Tap to tune in at TIME! LINK Reply STOP to opt out

7/29/21 (THURS) - NATIONAL LIPSTICK DAY

Happy National Lipstick Day, babe! Enjoy __% off our PRODUCT with CODE, today only. Shop now at BRAND: LINK Reply STOP to opt out

Ready to put the 💋 in National Lipstick Day? Buy one PRODUCT, get another 50% off with CODE! Offer ends DATE. Find your new fave shades at BRAND: LINK Reply STOP to opt out

BRAND: Put your money where your mouth is...it’s National Lipstick Day! Enjoy __% off lip colors with CODE at checkout through DATE. Find your new signature shade and shop now: LINK Reply STOP to opt out

BRAND: Pucker up! 💋 It’s National Lipstick Day! Today only, enjoy __% off PRODUCT! Tap to shop: LINK Reply STOP to opt out

Happy National Lipstick Day! To celebrate, we want to see YOU in BRAND! Snap a selfie and tag us on IG @BRAND for a chance to be featured in our stories! Tap to follow: LINK Reply STOP to opt out

7/30/21 (FRI) - INTERNATIONAL DAY OF FRIENDSHIP

Hi <name>! In honor of International Day of Friendship, we’re featuring some of our BFFs on IG all weekend long! Tap to follow and keep up with the brands that inspire us every day: LINK Reply STOP to opt out


BRAND: Happy International Day of Friendship! We know maintaining friendships hasn’t been the easiest over the past year, and we’re here to help. Buy one PRODUCT and treat a friend to another FREE! Just add two to cart and use CODE at checkout: LINK Reply STOP to opt out

Friendship makes the world go ‘round - that’s why BRAND is celebrating International Day of Friendship! 🤝 Enjoy BOGO __% off PRODUCT. Just add both to cart and use CODE at checkout! LINK Reply STOP to opt out

Happy International Friendship Day from BRAND! Join us on Facebook Live today at TIME for a chat with our friends at PARTNER BRAND. This is a can't miss event! Tap to tune in: LINK Reply STOP to opt out


BRAND: Happy International Day of Friendship! Make sure to text your BFFs today, then join us for a special FLASH sale: __% off with CODE at checkout through midnight tonight! Tap to shop: LINK Reply STOP to opt out

7/31/21 (SAT) - NATIONAL AVOCADO DAY

Let’s guac n’ roll...it’s National Avocado Day! Get all the gear you need to whip up summer staples featuring this star ingredient at BRAND. Free shipping on orders over PRICE! Shop now: LINK Reply STOP to opt out

We’re raising a TOAST to National Avocado Day! Enjoy __% off PRODUCT with CODE at checkout, now through DATE. Shop BRAND: LINK Reply STOP to opt out

We know guac is extra but so are you 😉 In honor of National Avocado Day, take __% off your next purchase with CODE at checkout, today only! Shop BRAND: LINK Reply STOP to opt out

BRAND: The avocado…our favorite incredible, edible fruit-not-a-vegetable 🥑 In honor of National Avocado Day, we’ve put together a few quick and easy recipes to make the most of them! Tap to read: LINK Reply STOP to opt out

Happy National Avocado Day <name>! Gear up for summer meals to remember with supplies from BRAND. Enjoy FREE shipping on U.S. orders over PRICE! Tap to shop: LINK Reply STOP to opt out

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