BROADCASTING BEST PRACTICES

  • Mention your brand name

  • Include a link

  • Include an image - 600 KB or less and can be a jpeg, png, or gif

  • Include "Reply STOP to opt out"

PRO TIP: Running a sale? Maximize revenue with the following broadcast cadence:

  • VIP Early Access - target VIP segment created with an opt-in campaign

  • General Access Sale Announcement - exclude VIP segment

  • Sale Reminder - target segment of customers who have tapped the link, but did not purchase

  • Last Chance Reminder/Extension - target remaining segment of customers who have tapped the link, but did not purchase

ALL-PURPOSE BROADCAST TEMPLATES: https://intercom.help/emotiveai/en/articles/4953296-all-purpose-marketing-broadcasts

MONTH-LONG CELEBRATIONS

NATIONAL WELLNESS MONTH

BRAND: Health. Is. Wealth. 🙌  In honor of National Wellness Month, enjoy __% off sitewide with CODE at checkout! Shop now: LINK Reply STOP to opt out

Hey <name>! BRAND here. It’s National Wellness Month and we’re excited to share our NEW favorite tips to live a more balanced life. Tap to read: LINK Reply STOP to opt out

We’re going IG LIVE for National Wellness Month! Join BRAND and @INFLUENCER today at TIME as we get real about wellness goals and how to achieve them. Tune in here: LINK Reply STOP to opt out

BRAND: Your 2021 wellness goals are within reach <name>! Shop PRODUCT and more and get FREE shipping on orders over PRICE in honor of National Wellness Month: LINK Reply STOP to opt out

Seeya, green juice! Embrace your healthiest self with PRODUCT instead. Enjoy __% off with CODE at checkout through 8/30! Shop BRAND: LINK Reply STOP to opt out

BACK TO SCHOOL
BRAND: Saved by the 🔔! Enjoy back-to-school savings of up to __% off sitewide, now through DATE! Tap to shop: LINK Reply STOP to opt out

BRAND: Pencils down! We’ve got your Back to School shopping covered. Shop PRODUCT and more for your best year ever: LINK Reply STOP to opt out

Hey, it’s BRAND! School is almost back in session. Head over to our blog for our back-to-school checklist to get your kids ready for the new year! LINK Reply STOP to opt out

BRAND: Save some room in your backpack...we’ve got just the thing! Take __% off PRODUCT and more with CODE. Sale ends DATE: LINK Reply STOP to opt out

BRAND: New school year, new you! 🎒 Our Back to School Collection just dropped. Shop now: LINK Reply STOP to opt out

BRAND: Our Back to School Giveaway is HERE 🎉 Get set for the new year and enter for your chance to win a $__ gift card and more. Tap to enter: LINK Reply STOP to opt out

SUMMER CLEARANCE EVENTS

Hey BRAND VIP! You're first in line to shop our biggest Clearance Sale of the year. Take __% sitewide with CODE at checkout. Happy shopping! LINK Reply STOP to opt out

BRAND: Make way for fall! 🍂 Take __% off sitewide in our End of Summer Clearance Sale. That means everything, including PRODUCT! No code needed. Tap to shop: LINK Reply STOP to opt out

BRAND: Sale on sale? You’re not dreaming! Enjoy an extra __% off clearance items while supplies last. No code needed! Tap to shop: LINK Reply STOP to opt out

Clearance sale, coming in hot! 🔥 Enjoy an extra ___% off sale items, NOW through DATE. Hurry - styles are going fast: LINK Reply STOP to opt out

BRAND: We’re hitting the refresh button! Take __% off COLLECTION, plus an extra __% off clearance! No code needed. Tap to shop: LINK Reply STOP to opt out

FAMILY FUN MONTH

BRAND: Our Family Fun Month Giveaway is HERE 🎉 We've teamed up with some of our brand BFFs to treat 3 lucky families to the ultimate prize. Tap to enter: LINK Reply STOP to opt out

Hey <name>, BRAND here. It’s Family Fun Month! Tag us on IG @BRAND and show us how your family's been making the most of summer for a chance be feature! Tap to follow: LINK Reply STOP to opt out


BRAND: August is Family Fun Month, and we know not all families are as fortunate as ours 💛 With your help, we're donating __% of sales in August to ORGANIZATION. Tap to make a difference! LINK Reply STOP to opt out

Hey, BRAND fam! In honor of Family Fun Month, enjoy FREE shipping with CODE at checkout, now through 8/31! Tap to shop: LINK Reply STOP to opt out

BRAND: It’s Family Fun Month! Here's to enjoying quality time before school starts up again. Get inspired with family-friendly activities on the blog! LINK Reply STOP to opt out

LABOR DAY - VIP EARLY ACCESS

VIP Early Access: You’re first in line to shop our biggest Labor Day Sale EVER! Enjoy __% off sitewide with CODE. Shop the sale at BRAND: LINK

Hey <name>! As a VIP, you have exclusive early access to our Labor Day Sale! Just use CODE at checkout for __% off, starting...now! Tap to shop: LINK

BRAND: Let’s get this long weekend started! VIP text subscribers get first dibs on our Labor Day Sale. Use CODE for __% off sitewide! Tap to shop: LINK

Hey <name>! It's BRAND. We're rolling out the red carpet for VIPs...Enjoy early access to our Labor Day Sale, starting now! Tap to shop: LINK


Hey! BRAND here with early bird access to our Labor Day Sale: Get __% off PRODUCT and more with CODE at checkout, starting now! Tap to shop: LINK

LABOR DAY - SALE ANNOUNCEMENT

BRAND: Our Labor Day Sale starts NOW: Enjoy __% off sitewide with CODE at checkout. Hurry - Sale ends 9/6! LINK

Seeya, Summer! Hello, Fall 😍 Get set for the season ahead with __% off sitewide in our Labor Day Sale: LINK

BRAND’s Labor Day Sale is ON: Save __% on your purchase of $__ or more with CODE at checkout, now through DATE. Tap to shop: LINK

LABOR DAY SALE 🔥 Enjoy __% off PRODUCT and more all weekend long! Shop the sale at BRAND: LINK

BRAND: Join the party <name>! Our biggest Labor Day Sale ever is happening now. Enjoy up to __% off all weekend long: LINK

LABOR DAY - SALE REMINDER
Last call <name>! Your __% off at BRAND is waiting. Shop our Labor Day Sale through midnight tonight: LINK

BRAND: Clock’s ticking <name>! ⏰ Our Labor Day Sale ends TONIGHT at midnight. Enjoy up to __% off sitewide while you still can: LINK

BRAND: Last chance for Labor Day savings! Get __% off PRODUCT and more with CODE, only through midnight tonight. Shop now: LINK

BRAND: Don’t miss out <name>! Today’s the last day to save up to __% sitewide in our Labor Day Weekend Sale. Shop now: LINK

BRAND: Psst...our Labor Day Weekend Sale ends TONIGHT! Tap to stock up and save __% sitewide: LINK

LABOR DAY - SALE EXTENDED

BRAND: Surprise! 🤩 We’ve extended our Labor Day Sale for just ONE more day. Tap to join the afterparty: LINK

SALE EXTENDED: Hey VIP! We’re extending our Labor Day Sale through DATE. Shop now while supplies last: LINK

BRAND: Let's keep this party going! Treat yourself to an extra __% off sale items with CODE at checkout, now through DATE! Tap to shop: LINK

Hey <name>...It's your lucky day! We're treating VIPs to extended Labor Day savings. Take __% OFF with CODE at checkout through DATE at TIME. Shop BRAND: LINK

BRAND: It's not over 'til it's over! Shop extended Labor Day savings like __% off PRODUCT while supplies last: LINK

Key Dates:

8/1/21 (SUN) - NATIONAL SISTERS DAY

Happy National Sisters Day! We're going LIVE with @SISTERBRAND on IG today at TIME to answer ALL your burning style Qs. Tap to tune in! LINK Reply STOP to opt out

BRAND: Sisters. Can’t live with 'em, and you can’t live without 'em! Use CODE to save __% on your next purchase. One for her, one for you! LINK Reply STOP to opt out

BRAND: Happy National Sisters Day! Today we’re shouting out our sister brand ____. Follow them on IG and tag @BRAND and @SISTERBRAND for a chance to be featured! LINK Reply STOP to opt out

BRAND: Happy National Sisters Day! Here’s __% off to treat her to something new...so she can stop stealing from your closet 😉 Just use CODE at checkout! Tap to shop: LINK Reply STOP to opt out

Happy National Sisters Day from BRAND! Today only, buy one PRODUCT, get one __% to treat your sis or BFF! Tap to shop: LINK Reply STOP to opt out

8/5/21 (THURS) - NATIONAL UNDERWEAR DAY

BRAND: In honor National Underwear Day (ahem, today), we put together a playlist to blast while you're getting ready in the AM! Pump up the jams: LINK Reply STOP to opt out

Not to bring up a delicate subject, but it IS National Underwear Day 🥳 We’re celebrating with __% OFF PRODUCT. Just use CODE through DATE! Shop BRAND: LINK Reply STOP to opt out

Oh hey, National Underwear Day! Ours are built to last, wear after wear. Tap to learn more about the BRAND difference: LINK Reply STOP to opt out

BRAND: Hey <name>! Today only, enjoy __% OFF PRODUCT in honor of National Underwear Day. Just use CODE at checkout through TIME! Shop now: LINK Reply STOP to opt out

 

BRAND: Let’s get back to basics! Enjoy a flash sale on all underwear in honor of National Underwear Day: just use CODE for __% off for the next 24 hours. LINK Reply STOP to opt out


8/8/21 (SUN) - INTERNATIONAL CAT DAY

BRAND: Wishing you a very meow-y International Cat Day! Use CODE for __% off at checkout! Valid for the next 24 hours. LINK Reply STOP to opt out 


Happy International Cat Day from BRAND! They may have 9 lives, but PRODUCT is basically immortal. Just ask our hundreds of real customer reviews! Your move, cats. Shop now: LINK Reply STOP to opt out

BRAND: It’s International Cat Day and we're not kitten around! 🐱 Enjoy __% off sitewide with CODE, today only. Tap to shop: LINK Reply STOP to opt out

BRAND: Happy International Cat Day <name>! We’re sharing our must-know tips for new cat owners on our blog. Tap to read: LINK Reply STOP to opt out

It’s National Cat Day and we’re celebrating over on our IG! Post a photo or story of your kitty (we know you have thousands 😉) and tag us @BRAND for a chance to be featured! Tap to follow: LINK Reply STOP to opt out

8/10/21 (TUES) - NATIONAL LAZY DAY

It's National Lazy Day! Our PRODUCT collection is perfect for ANY lazy day. And today, of course! Tap to shop: Reply STOP to opt out

BRAND: National Lazy Day? Count us in 😌 Enjoy FREE shipping on your order with CODE at checkout, now through DATE! Happy shopping: LINK Reply STOP to opt out

It’s National Lazy Day <name>! Treat yourself to __% off sitewide, today only. Discount applied automatically cuz…you know. Lazy Day. Shop BRAND: LINK Reply STOP to opt out

BRAND: Happy National Lazy Day! If you lift one finger today, may we suggest your favorite “add to cart” finger? Come see what’s new and get FREE shipping, too! LINK Reply STOP to opt out

 

BRAND: Alexa, play “The Lazy Song"! It’s National Relaxation Day, and we'll be celebrating accordingly. Relax, unwind, and shop your faves on our app: LINK Reply STOP to opt out 

8/11/21 (WED) - NATIONAL FACE MASK DAY

BRAND: Hi <name>! Want to learn how to make the MOST of your face mask? We’re serving up our fave tips in honor of National Face Mask Day! Tap to read: LINK Reply STOP to opt out

Hey beauty: It’s National Face Mask Day and we’re celebrating YOU! Put on your fave BRAND face mask and tag us in your IG story for a chance to be featured: LINK Reply STOP to opt out

BRAND: Hey <name>, in the need for some humpday R&R? Enjoy __% off all PRODUCT in honor of National Face Mask Day! Shop now: LINK Reply STOP to opt out

Happy National Face Mask Day from BRAND! Today only, buy any product and get a face mask FREE with CODE at checkout. Shop now: LINK Reply STOP to opt out

BRAND: National Face Mask Day AND Wine Wednesday? Let’s do this! Grab a glass and shop our new sheet, sleeping, and wash-off masks: LINK Reply STOP to opt out

8/15/21 (SUN) - NATIONAL RELAXATION DAY

BRAND: It’s National Relaxation Day! In need of a little R&R? Treat yourself to __% off with CODE at checkout. Shop PRODUCT and more: LINK Reply STOP to opt out

Happy National Relaxation Day <name>. Our BRAND team is committing to a daily mindfulness practice, starting today! Want to join us? Tap to learn more: LINK Reply STOP to opt out

Hey beauty! It’s National Relaxation Day and YOU deserve some self-care 💕 Enjoy __% off your order today on us! Just use CODE at checkout. Shop BRAND: LINK Reply STOP to opt out

Hey <name>! We know it’s not always easy to find time to unwind. In honor of National Relaxation today, we've put together our favorite tips for unplugging and making the most of your me-time: LINK Reply STOP to opt out

POV: It's National Relaxation Day but you're on your 5th cup of coffee 😬 Take a chill pill with PRODUCT, formulated to help you relax. Shop now at BRAND: LINK Reply STOP to opt out

8/26/21 (THURS) - WOMEN’S EQUALITY DAY

BRAND: On this Women’s Equality Day, we want to thank you for supporting our women-owned business. We wouldn’t be here without you! 💜 LINK Reply STOP to opt out

BRAND: We’re proud to donate __% of today’s sales to ORGANIZATION in honor of Women’s Equality Day! Tap to shop now and make a difference: LINK Reply STOP to opt out

Happy Women’s Equality Day! To celebrate, our BRAND team is highlighting some amazing female creators on our IG @BRAND! Tap to follow along: LINK Reply STOP to opt out

BRAND: Women make the world go ‘round. We know - we’re a woman-owned business 😉  In honor of Women’s Equality Day, use CODE for __% off your purchase for the next 24 hours! LINK Reply STOP to opt out 

BRAND: Who run the world? GIRLS! It’s Women’s Equality Day and we're proud to share this space with other independent, women-led businesses. Tap to discover a few of the brands we love: LINK Reply STOP to opt out

8/26/21 (THURS) - NATIONAL DOG DAY

BRAND: It’s National Dog Day and we’d love to see your pup! 🐶 Tag us on IG @BRAND for a chance to be featured in our stories! Tap to follow: LINK Reply STOP to opt out

Hey <name>! BRAND here. In honor of National Dog Day, we're sharing some of our favorite real pet-owner stories to warm your heart and make your day! Tap to read: LINK Reply STOP to opt out

BRAND: Happy National Dog Day! Give your pup the VIP treatment with BOGO 50% off PRODUCT. Just use CODE through DATE! Shop now: LINK Reply STOP to opt out

Paws up! It’s National Dog Day and you KNOW we’re celebrating at BRAND! Today only, enjoy __% off your order with CODE. Shop now: LINK Reply STOP to opt out

BRAND: Happy National Dog Day! Give your pup the VIP treatment with PRODUCT. Buy one, get one 50% OFF with CODE, now through DATE! Shop now: LINK Reply STOP to opt out

8/30/21 (MON) - NATIONAL BEACH DAY

BRAND: It’s National Beach Day and we’ve put together the PERFECT summer playlist to match! 😎 BYO towel and beverage of choice. Tap to listen: LINK Reply STOP to opt out

BRAND: Going to the beach? 🌴 Take us with you! Save __% sitewide with CODE in honor of National Beach Day, today only! Shop now: LINK Reply STOP to opt out 

Happy National Beach Day from BRAND! We’re making it easy for you to stock up on all your beach essentials! Enjoy __% off sitewide ’til midnight tonight! Shop now: LINK Reply STOP to opt out

BRAND: Beach, please! Stock up on your faves and get FREE shipping on orders $__+. Tap to shop: LINK Reply STOP to opt out

BRAND: Let’s go to the beach, beach, let’s go get away! 🎵 Our Summer Collection is made for beachside pics. Tap to shop! LINK Reply STOP to opt out 

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