BROADCASTING BEST PRACTICES

  • Mention your brand name

  • Include a link

  • Include an image - 600 KB or less and can be a jpeg, png, or gif

  • Include "Reply STOP to opt out" upon first broadcast to list

PRO TIP: Running a sale? Maximize revenue with the following broadcast cadence:

  • VIP Early Access - target VIP segment created with an opt-in campaign

  • General Access Sale Announcement - exclude VIP segment

  • Sale Reminder - target segment of customers who have tapped the link, but did not purchase

  • Last Chance Reminder/Extension - target remaining segment of customers who have tapped the link, but did not purchase

ALL-PURPOSE BROADCAST TEMPLATES: https://intercom.help/emotiveai/en/articles/4953296-all-purpose-marketing-broadcasts

MONTH-LONG CELEBRATIONS

LABOR DAY - VIP EARLY ACCESS

VIP Early Access: You’re first in line to shop our biggest Labor Day Sale EVER! Enjoy __% off sitewide with CODE. Shop the sale at BRAND: LINK

Hey <name>! As a VIP, you have exclusive early access to our Labor Day Sale! Just use CODE at checkout for __% off, starting...now! Tap to shop: LINK

BRAND: Let’s get this long weekend started! VIP text subscribers get first dibs on our Labor Day Sale. Use CODE for __% off sitewide! Tap to shop: LINK

Hey <name>! It's BRAND. We're rolling out the red carpet for VIPs...Enjoy early access to our Labor Day Sale, starting now! Tap to shop: LINK


Hey! BRAND here with early bird access to our Labor Day Sale: Get __% off PRODUCT and more with CODE at checkout, starting now! Tap to shop: LINK

LABOR DAY - SALE ANNOUNCEMENT

BRAND: Our Labor Day Sale starts NOW: Enjoy __% off sitewide with CODE at checkout. Hurry - Sale ends 9/6! LINK

Seeya, Summer! Hello, Fall 😍 Get set for the season ahead with __% off sitewide in our Labor Day Sale: LINK

BRAND’s Labor Day Sale is ON: Save __% on your purchase of $__ or more with CODE at checkout, now through DATE. Tap to shop: LINK

LABOR DAY SALE 🔥 Enjoy __% off PRODUCT and more all weekend long! Shop the sale at BRAND: LINK

BRAND: Join the party <name>! Our biggest Labor Day Sale ever is happening now. Enjoy up to __% off all weekend long: LINK

LABOR DAY - SALE REMINDER
Last call <name>! Your __% off at BRAND is waiting. Shop our Labor Day Sale through midnight tonight: LINK

BRAND: Clock’s ticking <name>! ⏰ Our Labor Day Sale ends TONIGHT at midnight. Enjoy up to __% off sitewide while you still can: LINK

BRAND: Last chance for Labor Day savings! Get __% off PRODUCT and more with CODE, only through midnight tonight. Shop now: LINK

BRAND: Don’t miss out <name>! Today’s the last day to save up to __% sitewide in our Labor Day Weekend Sale. Shop now: LINK

BRAND: Psst...our Labor Day Weekend Sale ends TONIGHT! Tap to stock up and save __% sitewide: LINK

LABOR DAY - SALE EXTENDED

BRAND: Surprise! 🤩 We’ve extended our Labor Day Sale for just ONE more day. Tap to join the afterparty: LINK

SALE EXTENDED: Hey VIP! We’re extending our Labor Day Sale through DATE. Shop now while supplies last: LINK

BRAND: Let's keep this party going! Treat yourself to an extra __% off sale items with CODE at checkout, now through DATE! Tap to shop: LINK

Hey <name>...It's your lucky day! We're treating VIPs to extended Labor Day savings. Take __% OFF with CODE at checkout through DATE at TIME. Shop BRAND: LINK

BRAND: It's not over 'til it's over! Shop extended Labor Day savings like __% off PRODUCT while supplies last: LINK

HISPANIC HERITAGE MONTH (9/15-10/15)

Hey <name>! It’s Hispanic Heritage Month. From our BRAND family to yours, thank you for supporting a Latinx-owned business! LINK

Happy Hispanic Heritage Month from BRAND! We’re proud to partner with ORGANIZATION to uplift Latinx-owned businesses in the CITY area. Tap to learn more: LINK

BRAND: Hey <name>! INFLUENCER is joining us LIVE on IG/FB to share their fave Latinx-owned brands you should know. Tune in DATE at time: LINK

BRAND: Help us celebrate Hispanic Heritage Month! Now through 10/15, we’re donating __% of sales to ORGANIZATION. Tap to shop: LINK

Happy Hispanic Heritage Month from BRAND! We’re shining a light on some of our fave Latinx creators on IG all month long. Tap to follow along: LINK

SELF IMPROVEMENT MONTH

Self Improvement Month? Hey, we’re here to help! Enjoy __% OFF PRODUCT to take steps toward your best self yet! Use CODE at checkout. Shop now: LINK

BRAND: If not you, then who? If not now, then when? In honor of Self Improvement Month, we’ve put together some of our favorite affirmations. Tap to read! LINK

BRAND: We heard it’s Self Improvement Month, and while MOST of that is up to you, we can totally help with your wardrobe 😘 Take __% off with CODE through DATE! Shop now: LINK

Hi <name>! In honor of Self Improvement Month, our BRAND team is taking on a weekly fitness challenge. It’s SO doable! Tap to get the routine: LINK

BRAND: It’s Self Improvement Month and we KNOW you could use a little help organizing (us too)! Tap to see our favorite tips for freshening up any living space: LINK

FALL PREVIEW

Hey VIP! You’re first in line to shop our Pre-Fall Collection. Tap to get a head start on your wardrobe refresh: LINK

BRAND: Not to spook you, but Fall is JUST around the corner 👻 Get ready with __% off sitewide! Just use CODE at checkout through DATE: LINK

BRAND: What’s new for Fall? SO glad you asked 🍂 Our first drop of the season is officially live - Tap to shop! LINK

Fall? Oh you mean pumpkin spice season? 🥰 Shop our fave picks for the new season and get FREE shipping on orders $__+! LINK Reply STOP to opt out

BRAND: New season, new YOU! 🍁 Get Fall-ready with PRODUCT: LINK

FOOTBALL & TAILGATING SEASON

Game face: ON 🏈 Enjoy __% off PRODUCT with CODE at checkout, now through DATE! Shop BRAND: LINK

BRAND: Football is BACK and we’ve got all the game day recipes you need to host the perfect watch party! Tap to see: LINK

No matter who your team is, every football fan can agree on one thing: SNACKS! Tap to shop BRAND’s newest goodies for game day: LINK

Hey <name>! Football. is. BACK. BRAND has all the gear you need to suit up for game day. Free shipping on orders $__+! Shop now: LINK

Hey <name>, it’s BRAND. Ready for Sunday's kickoff? Stock up on all your tailgating supplies and enjoy __% off with CODE all weekend long: Tap to shop: LINK

BACK TO THE OFFICE

Hey <name>! If you’re commuting again, we’ve got just the thing: Check out our Good Vibes playlist for some AM and PM peace of mind. Love, your friends at BRAND.

BRAND: Hey <name>! You can’t wear sweatpants forever 😉 Check out our new arrivals for heading back into the real world: LINK


BRAND: If you're headed back to work, we know your desk could use a little love. Shop PRODUCT and more and enjoy FREE shipping on orders over PRICE: LINK

Hi <name>! Headed back into the office? Hey, it had to happen sometime. Shop our latest arrivals and upgrade your WFH wardrobe to something new. LINK

Hey <name>! Did you get the dreaded call that it’s time to head back to the office? Enjoy __% off your next purchase to ease your way back into reality. Just use CODE! Shop BRAND: LINK

FRIENDS AND FAMILY SALES - VIP EARLY ACCESS

Hey VIP! As part of the BRAND fam, you have first access to our Friends & Family Sale: Enjoy __% off with CODE, starting now! Tap to shop: LINK

Hey <name>! You dropped this: 👑. VIPs get FIRST ACCESS to BRAND's Friends & Family Event, so let's get going! LINK

VIP EARLY ACCESS: Enjoy __% off PRODUCT and more in our Friends and Family Sale, starting now! Tap to shop: LINK

BRAND: It pays to be a VIP 😎 You're first in line to shop our Friends and Family Sale! Just use CODE at checkout, starting now: LINK

BRAND: Our Friends & Family Sale has arrived! If you're a VIP, that is. Here's your exclusive link to start shopping now: LINK

FRIENDS AND FAMILY SALES - GENERAL ACCESS

BRAND: We. Are. Fam-i-ly! Our Friends and Family Sale is LIVE. Enjoy savings of up to __%, now through DATE! Tap to shop: LINK

Today's the day! Shop our Friends and Family Sale and enjoy up to __% off plus FREE shipping. Ready? Let's go! LINK

We love our BRAND fam! Enjoy __% off in our Friends & Family Event, starting today. Just use CODE at checkout! Tap to shop: LINK

BRAND: Hey <name>! Our biggest Friends and Family Sale EVER is happening now. Save on PRODUCT and more, starting today! Tap to shop: LINK

BRAND: Ready. Set. SAVE! Our Friends and Family Event starts now. Enjoy __% sitewide plus FREE shipping and returns. Just use CODE at checkout! Tap to shop: LINK

FRIENDS AND FAMILY SALES - REMINDER

BRAND: Our Friends and Family Sale is still on, but not for long! Save up to __% sitewide through DATE at TIME. Shop now: LINK Reply STOP to opt out

Last chance 💫 Enjoy sitewide savings plus FREE shipping, only through midnight tonight! Shop the sale at BRAND: LINK

Time is ALMOST up! Enjoy __% off in our Friends and Family Sale, only through DATE at TIME. Just use CODE at checkout! Shop now: LINK

BRAND: Hey <name>! Save on PRODUCT and more while you can...Our Friends and Family Sale ends tonight! Shop now: LINK

BRAND: Quick, while there's still time! Shop Friends and Family savings SITEWIDE through midnight tonight! Styles are going fast, so hurry: LINK

FRIENDS AND FAMILY SALES - EXTENSION

BRAND: It's not over 'til it's over! Shop extended Friends and Family savings through DATE at TIME: LINK

SALE EXTENDED: There's even more to love in our Friends and Family Sale! Take an extra __% off with CODE at checkout. Tap to shop: LINK

BRAND: Join our Friends & Family afterparty <name>! We've extended our sitewide savings just ONE more day. Shop now: LINK

Hey VIP! Enjoy extended Friends and Family savings like __% off PRODUCT, only through DATE. Shop BRAND: LINK

BRAND: Let's keep this party going <name>! Here's an extra __% off sale items. Just use CODE at checkout through DATE! Shop now: LINK

KEY DATES

9/4/21 (SAT) - NATIONAL WILDLIFE DAY

BRAND: Hey <name>! In honor of National Wildlife Day, we’re proud to donate __% of sales to ORGANIZATION, all weekend long. Tap to learn more and make a difference: LINK

Hey <name>, it's National Wildlife Day! We're committed to sourcing eco-friendly materials like EXAMPLE featured in PRODUCT to protect our planet and its precious inhabitants. Learn more here: LINK

Hey <name>! BRAND here. We’re heeding the call of the wild and donating __% of sales to ORGANIZATION in honor of National Wildlife Day! Shop to help us help our planet: LINK

Hey, it’s BRAND. Today is National Wildlife Day. Head over to our blog for ideas on how you can help make an impact in your community: LINK

BRAND: Happy National Wildlife Day! We hope it's a paw-some one. Treat your furry BFF to PRODUCT and enjoy FREE shipping on orders $__+! Shop now: LINK

9/5/21 (SUN) - INTERNATIONAL DAY OF CHARITY

Hi <name> BRAND here. On this International Day of Charity, we're thrilled to share how we’ve been making a difference in our communities this year. Tap to learn more: LINK

Hi <name>! It's ALIAS at BRAND. Like you, we're committed to giving back. In recognition of International Day of Charity, we've put together a list of organizations we currently support, and hope you will too! Tap to see: LINK

Do good. Feel better 🙌 This International Day of Charity, we're committed to donating __% of proceeds to ORGANIZATION. Tap to make a difference! LINK

BRAND: We’re proud to donate __% of today’s sales to ORGANIZATION in honor of International Day of Charity! Help us make a difference today: LINK

Hi <name>! Thanks to our BRAND fam, we donated $___ to charitable organizations in 2020! Let's break that record In honor or International Day of Charity, we’re donating __% of sales to ORGANIZATION, starting now. Tap to shop: LINK

9/12/21 (SUN) - GRANDPARENTS' DAY

BRAND: Hi <name>! In honor of Grandparents' Day, buy one PRODUCT and get another to gift FREE. Just add both to cart and use CODE. We know it'll make their day! Shop now: LINK

Happy Grandparents' Day! Like you, we love and cherish ours dearly. Tap to read stories from our BRAND team members and their grandparents here: LINK

Parents know a lot, but grandparents know everything. It IS Grandparents' Day, so why not treat them to something special? Shop PRODUCT and more and enjoy free shipping on orders over PRICE: LINK

Happy Grandparents' Day from BRAND! Enjoy __% off your next purchase to celebrate. Just use CODE at checkout through DATE: LINK

BRAND: Grandparents hold a special place in our hearts. Why not treat them to a little something for National Grandparents Day? Shop now: LINK

9/13/21 (MON) - NATIONAL PEANUT DAY

BRAND: We’re going NUTS for National Peanut Day! Today only, buy one PRODUCT, get another __% off! Just add both to cart and use CODE at checkout: LINK

BRAND: Hey <name>, we’ve roasted up some outstanding NEW recipes in honor of National Peanut Day. Learn how to make EXAMPLE and more here: LINK

BRAND: It’s National Peanut Day! Make 'em PB&Jealous and score __% off PRODUCT, today only! Just use CODE. Shop now: LINK

BRAND: Go NUTS <name>! All PRODUCT are __% off in honor of National Peanut Day. Just use CODE at checkout through DATE. Tap to shop: LINK

Oh hey, it’s Peanut Day! We’ve got the best in PB&J’s better half. Enjoy FREE shipping on your order, now through DATE! Shop BRAND: LINK

9/18/21 (SAT) - NATIONAL DANCE DAY

BRAND: Just DANCE, it’ll be okay! 🎵 We're celebrating National Dance Day with a flash sale: __% off with CODE at checkout! Offer ends DATE, so hurry: LINK

BRAND: Hey <name>! It’s National Dance Day. If you haven’t seen us embarrass ourselves yet on TikTok, now’s the perfect time! Seeya there: LINK

Happy National Dance Day from BRAND! If you're suiting up for your next competition, we've got just the thing! Shop PRODUCT and more here: LINK

BRAND: It’s National Dance Day and we can’t wait to get back on the dance floor! Shop our picks for your best night out ever and save __% with CODE: LINK

National Dance Day? You don't say 😎 Don't bust a move without our Dance Day '21 Playlist, curated by your friends at BRAND! Tap to listen: LINK

9/19/21 (SUN) - TALK LIKE A PIRATE DAY

BRAND: Arrr you READY? It’s Talk Like a Pirate Day and we’re celebrating with __% off PRODUCT. Just use CODE at checkout! Shop now: LINK

Yo ho, yo ho...It’s Talk Like a Pirate Day! All landlubbers enjoy FREE shipping on orders $___+. No code needed! Shop BRAND: LINK

BRAND: What treasure’s in store for Talk Like a Pirate Day? Just a FREE gift with your purchase over $__! Tap to shop: LINK Reply STOP to walk the plank

Ahoy, matey! BRAND here wishing you a Happy Talk Like a Pirate Day! 🏴‍☠️ LINK

BRAND: Shiver me timbers! It’s Talk Like a Pirate Day! Interested in finding a treasure? Reply back with SCALLYWAG for a secret discount code!

9/22/21 (WED) - FIRST DAY OF FALL

BRAND: Happy first day of Fall <name>! 🍂 Tap to shop must-have looks for the new season: LINK

Pumpkin spice and everything nice...Happy first day of Fall! Enjoy __% off your next purchase with CODE at checkout, today only. Shop BRAND: LINK

BRAND: It’s the first day of Fall! Is your skin ready for cooler temps? Tap to get our guide to prepping your skincare routine for the season ahead: LINK

Fall is here, and so are NEW arrivals! Tap to refresh your wardrobe at BRAND: LINK

BRAND: So long summer, and hellooo fall! 🍁 We’re welcoming the new season with __% off PRODUCT. Just use CODE at checkout! Shop now: LINK

9/25/21 (SAT) - NATIONAL HUNTING & FISHING DAY

BRAND: TGIF...It's National Hunting & Fishing Day! We hope you get out there and make the most of your weekend. Need some new gear? Tap here: LINK

BRAND: Happy National Hunting & Fishing Day <name>! Use CODE for __% off your next purchase, now through DATE: LINK

Gear up <name>...It's National Hunting & Fishing Day! Save up to __% off sitewide, only through DATE at TIME. Shop now: LINK

Hey <name>! It's ALIAS at BRAND. In honor of National Hunting & Fishing Day, we're offering __% off PRODUCT all weekend long. Just use CODE at checkout! Shop now: LINK

BRAND: It's National Hunting & Fishing Day and we're going LIVE on IG/FB with GUEST as they share their favorite gear for the season ahead! Be sure to tune in DATE at TIME: LINK

9/26/21 (SUN) - BETTER BREAKFAST DAY

BRAND: Hey <name>! It’s Better Breakfast Day and we’re proud to be a part of your most important meal of the day. Looking for some NEW recipes? Tap to read: LINK

BRAND: Hey <name>, it's Better Breakfast Day! For the next 24 hours, use CODE for __% off your purchase and receive free shipping on orders over PRICE: LINK

In honor of Better Breakfast Day, here’s a reminder from your friends at BRAND that it's important to start your day off with a nutritious breakfast! Just lookin' out for ya 😉 LINK

BRAND: Hey <name>! It's Better Breakfast Day and we've assembled our favorite quick and healthy recipes to help you start the day with a win: LINK

Happy Better Breakfast Day <name>! Today only, buy one PRODUCT, get another __% off! Just add both to cart and use CODE. Shop BRAND: LINK

9/26/21 (SUN) - NATIONAL FAMILY DAY

BRAND: We’re celebrating National Family Day over on IG! Tag us @BRAND with a photo of a favorite family memory for a chance to win PRIZE! Tap to follow: LINK

Hi <name>! BRAND here. It’s National Family Day, and since we consider YOU family, we’re treating you to __% off your purchase, today only! Shop now: LINK

Oh hey BRAND fam! Enjoy __% off your purchase in honor of National Family Day, today only. Just use CODE at checkout through midnight! Shop now: LINK

Hey <name>: Happy National Family Day! No matter who you call family, we hope you make time today to celebrate with them. We’re proud to have you as part of ours! Xoxo, BRAND.

Oh hey, it’s National Family Day! Since you're part of ours, enjoy FREE shipping on orders over PRICE all week long. Shop BRAND: LINK

9/29/21 (WED) - NATIONAL COFFEE DAY

BRAND: National Coffee Day? Hold our mug, we got this! Buy one PRODUCT, get another __% off! Just add both to cart and use CODE at checkout. Tap to shop: LINK

BRAND: Happy National Coffee Day! Since we love you a latte, here’s __% OFF your order 🥰 Just use CODE at checkout through midnight tonight! Cheers: LINK

BRAND: Wake up and smell the ☕…It’s National Coffee Day! Tap to get our favorite go-to recipe for DRINK so you can celebrate accordingly: LINK

BRAND: Time to spill the beans! We're proud to unveil our NEW PRODUCT in honor of National Coffee Day. Get yours here: LINK

Happy National Coffee Day from BRAND! Spend $__+ to unlock __% off your next purchase - no code needed. Tea lovers welcome too! Tap to shop: LINK

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