BROADCASTING BEST PRACTICES

  • Mention your brand name

  • Include a link

  • Include an image - 600 KB or less and can be a jpeg, png, or gif

  • Include "Reply STOP to opt out" upon first broadcast to list

PRO TIP: Running a sale? Maximize revenue with the following broadcast cadence:

  • VIP Early Access - target VIP segment created with an opt-in campaign

  • General Access Sale Announcement - exclude VIP segment

  • Sale Reminder - target segment of customers who have tapped the link, but did not purchase

  • Last Chance Reminder/Extension - target remaining segment of customers who have tapped the link, but did not purchase

👉 OCTOBER BROADCAST GUIDE

👉 HALLOWEEN BROADCAST GUIDE

MONTH-LONG CELEBRATIONS

BREAST CANCER AWARENESS MONTH

BRAND: In recognition of Breast Cancer Awareness month, we're proud to donate __% of sales to ORGANIZATION all month long. Tap to help us make a difference: LINK

Shop PINK 💗 We're donating __% of PRODUCT sales to ORGANIZATION in honor of Breast Cancer Awareness month. Tap to make your impact: LINK

Hi <name>! It's Breast Cancer Awareness Month and we want to help YOU learn how to screen at home. Tune in to our IG Live today at TIME to learn how: LINK

BRAND: Until there's a cure, we're dedicated to the fight against breast cancer. Now through 10/31, your purchase will help support ORGANIZATION'S breast cancer research. Tap to learn more: LINK

BRAND: Help us kick cancer to the curb 🙌 This month, proceeds from sales of PRODUCT will support ORGANIZATION. Tap to shop: LINK

HISPANIC HERITAGE MONTH (9/15-10/15)

Hey <name>! It’s Hispanic Heritage Month. From our BRAND family to yours, thank you for supporting a Latinx-owned business! LINK

Happy Hispanic Heritage Month from BRAND! We’re proud to partner with ORGANIZATION to uplift Latinx-owned businesses in the CITY area. Tap to learn more: LINK

BRAND: Hey <name>! INFLUENCER is joining us LIVE on IG/FB to share their fave Latinx-owned brands you should know. Tune in DATE at time: LINK

BRAND: Help us celebrate Hispanic Heritage Month! Now through 10/15, we’re donating __% of sales to ORGANIZATION. Tap to shop: LINK

Happy Hispanic Heritage Month from BRAND! We’re shining a light on some of our fave Latinx creators on IG all month long. Tap to follow along: LINK



FRIENDS AND FAMILY SALES - VIP EARLY ACCESS

Hey VIP! As part of the BRAND fam, you have first access to our Friends & Family Sale: Enjoy __% off with CODE, starting now! Tap to shop: LINK

Hey <name>! You dropped this: 👑. VIPs get FIRST ACCESS to BRAND's Friends & Family Event, so let's get going! LINK

VIP EARLY ACCESS: Enjoy __% off PRODUCT and more in our Friends and Family Sale, starting now! Tap to shop: LINK

BRAND: It pays to be a VIP 😎 You're first in line to shop our Friends and Family Sale! Just use CODE at checkout, starting now: LINK

BRAND: Our Friends & Family Sale has arrived! If you're a VIP, that is. Here's your exclusive link to start shopping now: LINK

FRIENDS AND FAMILY SALES - GENERAL ACCESS

BRAND: We. Are. Fam-i-ly! Our Friends and Family Sale is LIVE. Enjoy savings of up to __%, now through DATE! Tap to shop: LINK

Today's the day! Shop our Friends and Family Sale and enjoy up to __% off plus FREE shipping. Ready? Let's go! LINK

We love our BRAND fam! Enjoy __% off in our Friends & Family Event, starting today. Just use CODE at checkout! Tap to shop: LINK

BRAND: Hey <name>! Our biggest Friends and Family Sale EVER is happening now. Save on PRODUCT and more, starting today! Tap to shop: LINK

BRAND: Ready. Set. SAVE! Our Friends and Family Event starts now. Enjoy __% sitewide plus FREE shipping and returns. Just use CODE at checkout! Tap to shop: LINK

FRIENDS AND FAMILY SALES - REMINDER

BRAND: Our Friends and Family Sale is still on, but not for long! Save up to __% sitewide through DATE at TIME. Shop now: LINK Reply STOP to opt out

Last chance 💫 Enjoy sitewide savings plus FREE shipping, only through midnight tonight! Shop the sale at BRAND: LINK

Time is ALMOST up! Enjoy __% off in our Friends and Family Sale, only through DATE at TIME. Just use CODE at checkout! Shop now: LINK

BRAND: Hey <name>! Save on PRODUCT and more while you can...Our Friends and Family Sale ends tonight! Shop now: LINK

BRAND: Quick, while there's still time! Shop Friends and Family savings SITEWIDE through midnight tonight! Styles are going fast, so hurry: LINK

FRIENDS AND FAMILY SALES - EXTENSION

BRAND: It's not over 'til it's over! Shop extended Friends and Family savings through DATE at TIME: LINK

SALE EXTENDED: There's even more to love in our Friends and Family Sale! Take an extra __% off with CODE at checkout. Tap to shop: LINK

BRAND: Join our Friends & Family afterparty <name>! We've extended our sitewide savings just ONE more day. Shop now: LINK

Hey VIP! Enjoy extended Friends and Family savings like __% off PRODUCT, only through DATE. Shop BRAND: LINK

BRAND: Let's keep this party going <name>! Here's an extra __% off sale items. Just use CODE at checkout through DATE! Shop now: LINK

KEY DATES

10/1/20 (THURS) - NATIONAL HAIR DAY

Kiss bad hair days goodbye. BRAND is here to help with __% off PRODUCT! Just use CODE at checkout. Shop now: LINK

Happy National Hair Day from BRAND! Stay best tressed with PRODUCT. Get __% off with CODE, today only! Shop now: LINK

Celebrating National Hair Day? That's a hair-DO ✨ We're going all out with FREE shipping on orders over PRICE. Shop BRAND: LINK

Happy National Hair Day, <name>! Give your locks some extra love with a flash sale on your favorite product. Use CODE for __% off, now through TIME! LINK

BRAND: It's National Hair Day and we're sharing our must-know styling tips on IG. Don't miss out! Tap to see: LINK

10/1/20 (FRI) - NATIONAL VEGETARIAN DAY

Happy National Vegetarian Day <name>! We’re celebrating with a few of our favorite plant-forward recipes like EXAMPLE. Tap to see: LINK

BRAND: Lettuce celebrate 🥬 It's National Vegetarian Day! Enjoy __% off PRODUCT to keep up your healthy habits. Just use CODE at checkout! Shop now: LINK

Happy National Vegetarian Day <name>! Whether you’re TOTALLY veggie or not, getting more greens is always a good idea. Today only, take __% off PRODUCT with CODE: LINK

It’s National Vegetarian Day! We won't force you to eat your veggies, but we ARE celebrating on IG Live w/some delicious snack ideas, today at TIME! Tap to tune in: LINK

Oh kale yeah! It’s National Vegetarian Day and we’re treating you to FREE shipping today to celebrate! Just use code CODE at checkout. Shop now: LINK

10/3/20 (SUN) - NATIONAL TECHIES DAY

Happy National Techies Day! Your newest must-have tech is waiting at BRAND. Tap to shop: LINK

It’s National Techies Day! Protect your most prized technology with PRODUCT from BRAND. Free shipping on orders $__+! Shop now: LINK

BRAND: Happy National Techies Day! We’re celebrating with __% off our phone accessories for the next 24 hours. Just use CODE at checkout! LINK

BRAND: Techies, unite! It's National Techie Day and we're celebrating with $__ off PRODUCT, today only. Shop now: LINK


National Techies Day Sale 📲 Take __% off sitewide with CODE at checkout, now through DATE! Shop BRAND: LINK

10/4/20 (MON) - NATIONAL TACO DAY

Happy National Taco Day! We know the soft versus crunchy debate is serious, but at least we can agree they all go great with PRODUCT 😎 Tap to shop: LINK

Hey <name>! Celebrate National Taco Day with __% off PRODUCT. Just use CODE at checkout through midnight tonight! Shop BRAND: LINK

BRAND: Happy National Taco Day <name>! Tap to get our team's favorite recipes for your next fiesta: LINK

National Taco Day? Taco ‘bout the best day of the year! We hope you celebrate with a margarita...or three. Love, BRAND.

BRAND: Hey! It's National Taco Day 🌮 We're sharing our team's top-secret guac recipe to level up your taco night. Want in? Get the recipe here: LINK

10/4/20 (MON) - NATIONAL GOLF LOVERS DAY

Hey <name>! Swing into sitewide savings at BRAND in honor of National Golf Lovers Day: LINK


It’s National Golf Lover’s Day! Up your game with PRODUCT and enjoy __% OFF with CODE, only through DATE. Shop BRAND: LINK

BRAND: A little birdie told us it’s National Golf Lover’s Day! Enjoy FREE SHIPPING on orders __+. No code needed! Shop now: LINK

Hey <name>, let’s get to clubbing...on the green! Happy National Golf Lovers from your friends at BRAND. LINK

Happy National Golf Lover’s Day! 🏌 While we can’t help your swing, we can give you __% off sitewide to celebrate! Sale ends at midnight. Shop BRAND: LINK

10/5/20 (TUES) - WORLD TEACHERS' DAY

BRAND: Here's to our teachers! This World Teachers’ Day, we’re offering __% off to all teachers when you show your ID in-stores. Tap to learn more: LINK

Teachers make the world go ‘round! Celebrate with __% off your purchase. Just use CODE at checkout through midnight tonight! Shop BRAND: LINK

Happy World Teachers' Day from BRAND! As our thanks to those who enrich the lives of our children everyday, we’re donating __% of today's sales to ORGANIZATION. Shop now: LINK

BRAND: In honor of World Teachers' Day, we're hosting a giveaway on IG! Head to our page @BRAND to nominate a teacher that has made a difference in your life and enter them for a chance to win <PRIZE>! Enter here: LINK

BRAND: We ❤️ our teachers! Receive a FREE $__ e-gift card with your purchase of PRICE or more. Pay it forward to a teacher in your life and shop now: LINK

10/5/20 (TUES) - NATIONAL DO SOMETHING NICE DAY

It costs nothing to be nice 😉 Enjoy FREE shipping at BRAND in honor of National Do Something Nice Day! Tap to shop: LINK

It’s National Do Something Nice Day! Aka the PERFECT time to buy one PRODUCT and get another FREE to share with a friend. Add both to cart and use CODE at checkout: LINK

BRAND: Harry Styles said it best - Treat people with kindness! Enjoy __% sitewide with CODE at checkout in honor of National Do Something Nice Day. Tap to shop: LINK

Happy Do Something Nice Day <name>! We're celebrating by doing you a solid. Get __% off sitewide with CODE until DATE. Shop BRAND: LINK

BRAND: It's National Do Something Nice Day! We've put together a list of our favorite organizations you can help from just a few taps on your phone. Join us in making a difference: LINK

10/10/20 (SUN) - WORLD MENTAL HEALTH DAY

BRAND: In honor of World Mental Health Day, we're proud to donate __% of sales to ORGANIZATION throughout the rest of October. Tap to make a difference: LINK

Mental health matters 💚 We know it isn't always easy to get help when you need help most, so we've put together a list of digital resources to support you whenever and wherever. Tap to see: LINK Love, your friends at BRAND.

It's World Mental Health Day! Let's talk about it. Join us on IG Live today at TIME to get real about

BRAND: Your mental health is JUST as important as your physical health, and we're here to help! Tap to see our favorite mental health resources: LINK

Hey BRAND fam! Today is World Mental Health Day 💚 We hope you take this time to unplug, unwind and relax today. You deserve it! LINK

10/10/20 (SUN) - NATIONAL HANDBAG DAY

Happy National Handbag Day from BRAND! Treat yourself to __% off PRODUCT with code, now through DATE. Happy shopping! LINK

BRAND: It’s National Handbag Day...What’s in yours? If you’re missing PRODUCT, we've got you covered! Tap to shop: LINK

It’s National Handbag Day! Today only, BRAND is celebrating with __% off PRODUCT. Perfect for throwing in your bag when you’re on the go! Get yours: LINK


BRAND: Wondering how to style your new bag? We're on it! Check out our latest IG post for Fall styling inspo in honor of National Handbag Day: LINK

Throw it in the bag <name>...It's National Handbag Day! Enjoy FREE shipping on orders over $__+, now through DATE. Shop BRAND: LINK

10/11/20 (MON) - INDIGENOUS PEOPLES' DAY

Today, we recognize Indigenous Peoples' Day and we hope you will too! Tap to learn more about how BRAND is honoring the holiday: LINK

Happy Indigenous Peoples' Day <name>! We're proud to donate __% of sales to ORGANIZATION in support of CAUSE all week long. Tap to make a difference: LINK

BRAND: Hey <name>! Indigenous Peoples' Day calls for a little education. Check out our IG for more info on this holiday and the importance of celebrating Native history: LINK

BRAND: Hi <name>! We're proud to donate __% of sales this week to ORGANIZATION in support of Native communities. Tap to make a difference: LINK

Our Big Weekend Sale is ON: Enjoy up to __% off sitewide, now through DATE. Don't miss out! Shop BRAND: LINK

10/16/20 (SAT) - NATIONAL SPORTS DAY

Happy National Sports Day. Whether you’re tuned in or out on the turf, celebrate with __% off sitewide! Use CODE at checkout. Shop BRAND: LINK

BRAND: It’s National Sports Day! We’re gonna need more than 24 hours to celebrate, but let’s get the party started with FREE SHIPPING! No code needed. Shop now: LINK

BRAND: Get your head in the game! It’s National Sports Day and you have 'til TIME to get __% OFF your order. Just use CODE at checkout! Shop now: LINK

Put us in, coach...It's National Sports Day! Take up to __% off sitewide all weekend long at BRAND: LINK

Swing, spike, or slam your way through National Sports Day! Whatever your favorite sport is, BRAND has the equipment you need: LINK

10/24/20 (SUN) - NATIONAL FOOD DAY

Calling all foodies! We're celebrating National Food Day with GIVEAWAY: Win a BRAND gift card plus PRODUCT and more! Tap to enter: LINK

BRAND: Hey <name>! It's National Food Day and we're sharing our favorite cozy Fall recipes like EXAMPLE on the blog. Tap to see! LINK

Happy National Food Day! Buy two PRODUCT, get another FREE. Just add all three to cart and use CODE at checkout! Shop BRAND: LINK

BRAND: It’s National Food Day and we’re giving you permission to shop while hungry! Enjoy free shipping on orders over PRICE. Tap to shop: LINK

BRAND: Hey <name>! Buy more, save more in honor of National Food Day! Tap to stock up on your faves: LINK

10/26/20 (TUES) - NATIONAL PUMPKIN DAY

Oh hey! It's National Pumpkin Day 🎃 Treat yourself to __% off PRODUCT with CODE a checkout, today only! Shop BRAND: LINK

BRAND: Happy Pumpkin Day <name>! Spice things up with Pumpkin Spice PRODUCT. It's going quick, so hurry! Shop now: LINK

Happy National Pumpkin Day from BRAND! Ever wonder where jack o' lanterns come from? We're sharing our fave Halloween trivia on IG. Tap to see! LINK

BRAND: It's National Pumpkin Day and we've carved out a deal just for our VIPs! Today only, enjoy __% off your purchase with CODE. Tap to shop: LINK

Oh my gourd…it’s National Pumpkin Day! Spend $__+ today and get a FREE gift with purchase. Shop BRAND: LINK

10/28/20 (THURS) - NATIONAL CHOCOLATE DAY

Get your sweet tooth ready...it's National Chocolate Day! Enjoy __% off your order with CODE at checkout. Shop BRAND: LINK

POV: It’s National Chocolate Day but you've been celebrating year-round. We get it! Take __% off PRODUCT with CODE at checkout, today only. Shop BRAND: LINK

BRAND: Mmm...chocolate 😍 It's National Chocolate Day and we're celebrating with __% off PRODUCT! Just use CODE at checkout. Tap to shop: LINK

Hey <name>! It's National Chocolate Day...in case you needed another reason to treat yourself to PRODUCT. We can hardly keep it in stock, so hurry! Shop BRAND: LINK

BRAND: Happy National Chocolate Day <name>! It can’t be a coincidence that it’s just a few days til Halloween! Tap to get our recipe for a chocolate-y, Halloween themed treat: LINK

10/29/20 (FRI) - NATIONAL CAT DAY

It’s your cat’s world, you’re just living in it 🐱 Treat them to PRODUCT in honor of National Cat Day! Free shipping on orders __+. Shop BRAND: LINK

BRAND: It’s National Cat Day! Enjoy __% off PRODUCT to show a little extra love to your furriest friend. No code needed. Shop now: LINK

Hey <name>, happy National Cat Day! Let’s face it: cats run the household. Use CODE for __% off our line of cat beds to make their throne a little more comfortable. LINK

BRAND: Wishing you a very meow-y National Cat Day! Enjoy __% off sitewide with CODE at checkout! Valid for the next 24 hours. Shop now: LINK

BRAND: It’s National Cat Day and we are not KITTEN around 🐱 Today only, enjoy __% off sitewide with CODE at checkout! Tap to shop: LINK

10/28/21 (THURS) - HALLOWEEN - VIP EARLY ACCESS

BRAND: Let's get spooky 👻 Our Halloween Sale starts NOW for VIPs! Get __% off sitewide with CODE at checkout. Tap to shop: LINK

Hey VIP! Trick-or-treat yourself to __% off PRODUCT with CODE, starting now. Shop BRAND: LINK

BRAND: Here's your fast pass to our monster mash! Get up to __% off sitewide plus FREE shipping, starting now. Tap to shop: LINK

BRAND: Get your costumes ready...our Halloween Sale starts early for VIPs! Tap here to shop before anyone else: LINK

Knock-knock <name>! Start your trick-or-treating early with __% OFF sitewide. Just use CODE at checkout! Shop BRAND: LINK

10/29/21 (FRI) - HALLOWEEN - SALE ANNOUNCEMENT

BOO...This one's for YOU! Our Halloween Sale starts now: Get __% off sitewide with CODE at checkout through DATE! Shop BRAND: LINK

BRAND: Our spooktacular Halloween Sale starts now 👻 Save __% sitewide with CODE at checkout! Tap to shop: LINK

No tricks. All TREATS: Get up to __% off sitewide in our Halloween Sale, now through DATE. Shop BRAND: LINK

BRAND: If you ever got a box of raisins while trick-or-treating, this sale's for you! Take __% off PRODUCT and more with CODE at checkout, now through DATE: LINK

Hey <name>! Our SCARY good Halloween Sale is on: Enjoy __% off with CODE at checkout, only through DATE. Shop the sale at BRAND: LINK

10/30/21 (SAT) / 10/31/21 (SUN) - HALLOWEEN - SALE REMINDER

BRAND: Clock's ticking! Enjoy __% off in our Halloween Sale before it disappears on DATE. Tap to shop: LINK

Happy Halloween <name>! Today's the LAST DAY to save __% sitewide. Just use CODE at checkout through midnight tonight: LINK

No tricks here...We're almost out of treats! Get __% off the styles you've had your eye on while supplies last. Shop BRAND: LINK

BRAND: Only __ hours left? Now THAT'S scary 🤭 Take up to __% off sitewide while you still can! Tap to shop: LINK

BRAND: Don't miss out <name>! Our Halloween Sale ends TONIGHT at midnight. Tap to shop before the clock strikes 12: LINK

10/31/21 (SUN) / 11/1/21 - HALLOWEEN - SALE EXTENDED

SALE EXTENDED: Hey VIP! We're extending our Halloween Sale through DATE. Tap to shop while supplies last: LINK

More is more ✨ Enjoy extended Halloween savings while supplies last! Shop BRAND: LINK

BOO! We've extended our sale just for you. Take an extra __% off with CODE at checkout, too! Shop BRAND: LINK

Let's keep this party going <name>! We've extended our Halloween Sale for just one more day. Tap to shop while supplies last: LINK

BRAND: Our Halloween Sale afterparty is for VIPs only! Take an extra __% off with CODE at checkout, now through DATE: LINK

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