APR stands for "Annual Percentage Rate". It is a measure used to represent the annual interest rate charged for borrowing money or the annual return earned on an investment, taking into account the various costs associated with the loan or investment, such as fees, charges, and other expenses. The APR is typically expressed as a percentage and is used to compare the costs and benefits of different financial products.

The APR is typically a part of the loan product's name. For example: Goodleap 3.99 25 year has a 3.99% APR.