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Google Tag Manager & Google Analytics Setup

Setting up Google Tag Manager & Google Analytics for your website

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Written by Brandon Gerber

To help us properly configure your website analytics and marketing tools, please complete the steps below.

Step 1: Create (or Use) a Google Account

If you already have a Google account for your business (Google Workspace or Gmail), you can use that account.

If you do not have one, create a free Google account using your business email address.

We recommend using a company-owned email address (such as marketing@yourstation.com or admin@yourstation.com) instead of a personal email account whenever possible.

Step 2: Create a Google Tag Manager Account

  1. Sign in with your Google account.

  2. Click Create Account.

  3. Enter:

    • Account Name: Your business or station name

    • Country: Your country

  4. Under Container Setup:

    • Container Name: Your website domain (example: mystation.com)

    • Target Platform: Web

  5. Click Create and accept Google's Terms of Service.

Step 3: Create a Google Analytics 4 Property (If Needed - or Envisionwise can provide this)

If you do not already have Google Analytics 4:

  1. Create a new property for your website.

  2. Complete the setup wizard.

If you already have a GA4 property, no additional setup is necessary.

Step 4: Grant Envisionwise Access

Once your Google Tag Manager account has been created, invite the Envisionwise support team (support@envisionwise.com) as an Administrator so we can complete the setup and configure your tracking.

If you need assistance, you can let us know and we'll walk you through the process.

Step 5: Provide Your IDs

Once your accounts are created, send us the following information:

  • Google Tag Manager Container ID (Example: GTM-XXXXXXX)

  • Google Analytics Measurement ID (Example: G-XXXXXXXXXX) if available

Note: You can set up and manage the IDs for your website in the back-end under Settings > Google.

What Envisionwise Will Do

Once we receive your IDs, we will:

  • Install Google Tag Manager into your website.

  • Connect your Google Analytics 4 property.

  • Configure standard website analytics.

  • Verify everything is working correctly.

  • Provide future support for additional tracking needs.

Envisionwise CMS Support

Our CMS includes dedicated fields for your Google integrations.

Google Tag Manager Container ID

  • Example: GTM-XXXXXXX

Google Analytics 4 Measurement ID

  • Example: G-XXXXXXXXXX

Simply enter your IDs into the CMS, and Envisionwise will automatically load the appropriate tracking code across your website.

As your marketing needs grow, additional tracking services (such as advertising pixels and conversion tracking) can be managed through Google Tag Manager without requiring changes to your website code.

Need More Help? Use the Support icon in the bottom right for help,

call us at 217-239-0975, or email us at support@envisionwise.com.

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