Welcome to the B2K EVEN Studio platform (the “Platform”), operated by EVEN Labs Inc. (“EVEN,” “we,” “us,” or “our”) in collaboration with B2K.
This Privacy Policy explains how we collect, use, share and protect your personal information when you use the Platform. By using the Platform, you agree to the practices described here. If you do not agree, you should not use the Platform.
If there is any conflict between this Privacy Policy and the B2K EVEN Studio Terms of Use, the Terms of Use govern how you can use the Platform, and this Privacy Policy explains how we handle your personal information.
1. Who we are and scope of this Policy
This Privacy Policy applies to:
The B2K EVEN Studio site and related webpages
Experiences, content, and features we make available as part of the B2K EVEN Studio release
Any other online services that link to this Privacy Policy
EVEN Labs Inc. is the entity responsible for your personal information when you use the Platform. In some cases we work closely with B2K and their business partners, and may share data with them as described below.
This Privacy Policy does not apply to third party sites or services that you access through the Platform, such as Ticketmaster, streaming services, social platforms or merch partners. Those services have their own privacy policies.
2. Information we collect
We collect information in three main ways:
Information you provide directly to us
Information we collect automatically when you use the Platform
Information we receive from third parties
2.1 Information you provide to us
Depending on how you use the Platform, you may provide:
Account and contact information
Name
Email address
Phone number (optional)
Username or display name
Profile and preferences
Language preferences
Marketing preferences and communication choices
Community content
Messages and content you post in community chat or other interactive areas
Reactions and other engagement signals
Support and communication data
Information you share when you contact us for support or feedback
Any additional details you choose to provide
We may also run special experiences from time to time (for example, contests, early access lists, invite based programs). If you choose to participate, we will collect the information necessary to operate that experience and confirm eligibility (for example, your contact information and details about your participation).
We do not ask you to provide sensitive personal data (such as health information, government IDs or precise financial details) and we request that you do not include such information in chat messages or support tickets.
2.2 Payment information
If, in the future, you purchase digital content, access passes or merch through the Platform:
Payments will be processed by one or more third party payment processors (such as Stripe or similar providers).
Those processors receive your payment card details and any billing information needed to complete the transaction.
EVEN does not receive or store your full payment card number.
Ticket purchases for live shows are handled by third party ticketing partners (such as Ticketmaster). Those purchases are covered by their privacy policies, not this one.
2.3 Information collected automatically
When you use the Platform, we automatically collect some information about how you access and use it, including:
Device and usage data
IP address
Device type, operating system and browser type
Device identifiers
Pages viewed, links clicked and actions taken on the Platform
Time and date of visits and the page you came from
Cookies and similar technologies
Cookies, pixels, web beacons and similar tools that help us:
Remember your preferences
Keep you logged in
Measure usage and performance
Understand which features people use most
You can control cookies through your browser settings and, where available, in-product controls. If you disable cookies, some features may not work properly.
2.4 Information from third parties
We may receive information about you from:
Authentication and security providers that help us verify your identity and keep accounts secure
Analytics and measurement providers that help us understand usage patterns and improve the Platform
Ticketing partners, merch partners or other business partners, where you have interacted with them in connection with B2K experiences
Social and marketing platforms, when you interact with our pages or ads or choose to connect with us through those platforms
We may combine information from these sources with the information we collect directly.
If you provide us with information about someone else (for example, referring a friend), you are responsible for ensuring you have their permission to do so.
3. How we use your information
We use your information for the following purposes:
Provide and operate the Platform
Create and manage your account
Authenticate you and keep you logged in
Deliver content and experiences you request
Enable community chat and other interactive features
Improve and personalize the Platform
Understand how fans use the Platform
Fix bugs and improve performance
Test new features and experiences
Personalize some content, communications and suggestions
Communicate with you
Send transactional messages about your account and the Platform
Send updates about B2K releases, events and experiences
Respond to support tickets and other inquiries
Security, fraud prevention and legal compliance
Protect the security and integrity of the Platform
Detect, prevent and address fraud, abuse or violations of the Terms of Use
Comply with legal obligations and respond to lawful requests
Marketing and promotions
Send you information about new content, merch and other offerings related to B2K and EVEN, where allowed by law and your preferences
We will only use your personal information for the purposes described in this Privacy Policy or as otherwise disclosed to you and, where required, with your consent.
4. Legal bases for processing (GDPR and similar laws)
Where laws like the EU and UK General Data Protection Regulation (GDPR) or similar laws apply, we rely on one or more of the following legal bases to process your personal information:
Performance of a contract
To provide the Platform and related services, including operating your account and delivering requested content and experiences
Legitimate interests
To operate, secure and improve the Platform
To understand usage, run analytics and develop new features
To send you certain communications related to the Platform and B2K, where your rights do not override our interests
Consent
For certain marketing communications and optional features where consent is required
You can withdraw your consent at any time, but this will not affect processing that has already happened
Legal obligations
To comply with applicable laws, regulations, legal processes and law enforcement requests
When we rely on legitimate interests, we consider and balance those interests against your privacy rights and expectations.
5. How we share your information
We do not sell your personal information for money. We may share your information with:
5.1 Service providers
We work with third party companies that help us operate the Platform, for example:
Hosting and infrastructure providers
Authentication and security providers
Analytics providers
Customer support and communications tools
Payment processors
Fulfillment and shipping providers, if we handle merch
Email and messaging providers
These service providers may only use your personal information as needed to perform services on our behalf and must handle it in a way that is consistent with this Privacy Policy and applicable law.
5.2 B2K and related partners
For B2K focused experiences, we may share certain information (for example, aggregated insights or contact details where permitted) with B2K and relevant partners so they can:
Understand how fans are engaging with the Platform
Communicate with you about B2K related projects, releases and events, where permitted
Plan and improve future experiences
We do not give artists or their teams unrestricted access to your private communications. Access to specific personal data is limited to what is needed for the purposes described here.
5.3 Other users
If you participate in community chat or other interactive features:
Your display name, messages and any content you share may be visible to other users.
Depending on the feature, your profile image and other basic account details may also be visible.
You should not share personal information in community spaces that you would not want others to see.
5.4 Legal and regulatory purposes
We may disclose your information if we believe it is reasonably necessary to:
Comply with applicable laws, regulations or legal processes
Respond to lawful requests by public authorities
Enforce our Terms of Use and other agreements
Protect our rights, property, safety, and that of our users or others
5.5 Business transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets or similar transaction, your information may be transferred as part of that transaction. We will take reasonable steps to ensure that any acquiring entity honors this Privacy Policy or provides you with notice and choices if practices change.
6. Promotional communications and choices
We may use your contact details to send you:
Updates about the Platform and B2K experiences
Information about new content, features or merch
Other news and offers related to EVEN and our partners
You can opt out of promotional emails at any time by:
Clicking the unsubscribe link in the email, or
Contacting us at support@even.biz
Even if you opt out of marketing emails, you may still receive important service and transactional messages needed to operate your account and the Platform.
7. Your rights and controls
Your privacy rights depend on where you live. We provide controls to everyone, and additional rights may apply under GDPR, CCPA and other laws.
7.1 General controls
Regardless of where you live, you can:
Access and update certain information through your account or by contacting us
Opt out of marketing emails using the unsubscribe link in those emails
Control cookies through your browser settings and, where available, in-platform controls
You can always contact support@even.biz if you have questions about your data.
7.2 Rights under GDPR and similar laws
If you are in the European Economic Area, the United Kingdom or another region with similar data protection laws, you may have the right to:
Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your personal information in certain circumstances
Request that we restrict how we use your information in certain cases
Object to processing of your information, including for direct marketing
Request a copy of your personal information in a structured, commonly used and machine readable format
Not be subject to a decision based solely on automated processing, where applicable
Withdraw consent where we rely on consent
You also have the right to lodge a complaint with your local data protection authority. We encourage you to contact us first so we can try to resolve your concerns.
7.3 California privacy rights
If you are a California resident, you may have rights under California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These may include the right to:
Request to know the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it
Request deletion of certain personal information we hold about you, subject to legal exceptions
Request correction of inaccurate personal information
Request information about how we share your personal information and, if applicable, opt out of certain “sales” or “sharing” of personal information as defined by law
Limit the use and disclosure of certain sensitive personal information, where applicable
Not be discriminated against for exercising these rights
We do not sell your personal information for money. If, in the future, our use of certain cookies or advertising tools is treated as a “sale” or “sharing” under California law, we will provide appropriate notices and a way to opt out.
California’s “Shine the Light” law may allow you to request more information about certain types of information we share with third parties for their own direct marketing. To make such a request, or to exercise any California privacy rights, contact support@even.biz and indicate that your request relates to your California privacy rights. We may need to verify your identity before responding.
7.4 Nevada and Do Not Track
If you are a Nevada resident, you may have the right to opt out of the sale of certain personal information. We do not currently sell personal information as defined under Nevada law, but you can contact us at support@even.biz with any questions.
Many browsers offer a “Do Not Track” (DNT) setting. There is no common agreement on how to interpret DNT signals, and we do not currently respond to them. You can use other tools, such as cookie settings, to control data collection.
8. Data security
We use a combination of technical, organizational and administrative safeguards to protect personal information, including:
Encryption of data in transit using industry standard protocols
Access controls and limited access to personal data
Monitoring and logging for suspicious activity
Periodic reviews of our security practices
No system is perfectly secure, and we cannot guarantee absolute security. You are responsible for using a strong, unique email account and keeping your authentication methods secure.
If you believe your account or interaction with us is no longer secure, contact support@even.biz right away.
9. Data retention
We keep personal information only for as long as reasonably necessary to:
Provide the Platform and services you requested
Meet legal, regulatory, accounting and reporting obligations
Resolve disputes and enforce our agreements
Protect our rights and maintain accurate records
Retention periods vary based on the type of information and the purposes for which we use it. When information is no longer needed, we will delete it or take steps to de identify or anonymize it.
If you close your account, we may still retain certain information where required or permitted by law, such as to comply with our legal obligations or for our legitimate business interests.
10. Cookies and similar technologies
We and our third party partners use cookies and similar technologies to:
Keep the Platform working and secure
Remember your settings and preferences
Understand how the Platform is used and improve performance
Measure the effectiveness of our communications and campaigns
Most browsers allow you to control cookies through settings. You can usually:
Block all cookies
Block cookies from specific sites
Delete cookies when you close your browser
If you block or delete cookies, some features of the Platform may not function correctly.
Some of our emails may contain pixels or similar technologies that help us understand whether messages are opened or acted on.
11. International data transfers
EVEN is based in the United States, and many of our service providers are located there and in other countries. This means your personal information may be processed in countries that may not have the same data protection laws as your home country.
Where required by law, we use appropriate safeguards for these transfers, such as standard contractual clauses or equivalent mechanisms, and we take steps to ensure that your personal information continues to receive adequate protection.
12. Children’s privacy
The Platform is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
If you are under 13, you must not use the Platform or provide any personal information.
If you are between 13 and 17 (or under the age of majority where you live), you may only use the Platform with the permission and supervision of a parent or legal guardian who agrees to the Terms of Use and this Privacy Policy on your behalf.
If we learn that we have collected personal information from a child under 13, we will take steps to delete it.
If you are a parent or guardian and believe we have collected information from your child in a way that is inconsistent with this section, please contact support@even.biz.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or for other reasons.
When we make changes, we will:
Update the “Last updated” date at the top of this page, and
Where appropriate, provide additional notice (for example, by email or a notice within the Platform)
Your continued use of the Platform after changes become effective means you accept the updated Privacy Policy.
14. Governing law
This Privacy Policy, and any disputes arising out of or relating to it or the Platform, are governed by the laws of the State of California, United States of America, without regard to conflict of law rules.
This does not limit any mandatory rights you may have under the laws of your country of residence.
15. Contact us
If you have questions, requests or concerns about this Privacy Policy or our data practices, you can contact us at:
EVEN Labs Inc.
Email: support@even.biz
Mailing address:
313 N Plankinton Ave
Milwaukee, WI 53203
If you contact us about your privacy rights, please include enough information for us to verify your identity and understand your request.