Let's start with a general overview of how to build Facebook and Instagram ads using Eventbrite Boost!

We've built an event creator-friendly version of Facebook Ads Manager to help you make better ad campaigns. This video will give you a general overview of how to build campaigns:

Facebook provides three distinct targeting strategies for marketers.

Budget optimization means moving your budget around to the best-performing audiences and ads.

This allows you to stretch each dollar in your budget to get the best return on your ad spend.

Eventbrite Boost does real-time around-the-clock budget optimization, constantly monitoring every aspect on your campaign and shifting budgets to the right audience at the right time.

Our budget optimization algorithm was specifically designed for event marketing and has been proven to help event creators achieve above average returns from Facebook Ads.

We'll move budget away from bad-performing audiences, so your ad budgets aren't wasted targeting those who aren't interested.

Testing multiple variations of post text, images, and videos allow you to build an ad that will drive the most amount of engagement in the news feed.

Eventbrite Boost allows you to easily input multiple variations of creative and automatically builds every possible combination of ad possible. This saves hours of testing and guessing on building an ad people will click and buy from.