Multi-Event Ads
Multi-Event Ads let you automatically promote all of your upcoming events on Facebook & Instagram for as little as $2/day. Get started here.
Here’s how they work:
Eventbrite Boost automatically builds a Facebook product catalog of your live events -- complete with images, dates, locations, and price.
Eventbrite Boost creates audiences of past & potential attendees to target with ads
You create a universal ad creative template that works for all of your events
People interested in an event will receive a specific ad for that event Events automatically get added to the ad when you announce them. And then they get removed from the ad after they sell out or happen.
Creators prefer Multi Event Ads because:
They can “set and forget” their ads
They market a lot of events with very little budget
The returns are higher than a normal ad campaign
This guide will cover:
1.How to set up a Multi Event Ad Campaign
2.Best Practices for your Multi Event Ad Campaign
3.Maintenance & upkeep for your campaign after launch
https://www.youtube.com/watch?v=zRe30v6cS-8
Step 1: Select Accounts
You’ll first choose the Ad Account you’d like to finance your campaign with.
Next you’ll choose the Facebook Page you want your ad to run from, as well as the associated Instagram Account.
Then select your respective Facebook Pixel.
Step 2: Select Event Catalog
Click the Generate button to create your Product Catalog.
Choose the Eventbrite Organization you’d like to create the product catalog for via the first dropdown menu "Select Eventbrite Organizer" (based on the EB organization you synced to your profile).
If you’ve already created a product catalog with a past Multi Event Ads campaign, you can select it in the second dropdown – ie, no need to re-generate.
Takeaway: In order to generate this product catalog, your ad account first has to be inside of a Business Manager account - for more context on how to set this up click here. You can also use this section to create a catalog of shows from multiple orgs/venues.
Step 3: Catalog Segment
If you’d like to segment the shows that your Multi Event Ad campaign is advertising there are a few options:
Time Segments
1.All Events
2.Events that are happening within 30 days (Closeout)
3.Events on sale in the past 30 days (On-Sale)
We recommend starting with the All Events segment if you have between 10-20 events that have tickets available for purchase. If you have more than 20 events available for purchase then we recommend using the Happening Within 30 Days segment to start.
Location Segments
If you have multiple events in separate locations under one org, this option can help you segment which events are being advertised.
There is no need to specify a location here if all your events are in the same place.
Product Catalog Exclusion
Below you can choose which events to exclude from being advertised by your campaign. Check the blue box to the left of the event name to remove it from your catalog.
If you notice multiple options for a singular event here, it means that you have a recurring event series or multiple ticket types for an event.