Skip to main content
Brand helpdesk: How to input the cost of activations

Useful guide for activation managers looking to input the cost of activations

Michelle avatar
Written by Michelle
Updated over a week ago

There are few things to consider with cost input:

  1. They give an indication of the value to the customer

  2. They help the sales rep to make commercial decisions on what to book/for who

  3. They track against the PO, for accurate budget management (not on SAP, just on platform). If not accurately tracked, you might overspend.

  4. They inform your investment decisions (if your receiving requests)

  5. They inform your M&E and ROI.

We have therefore built two options for you to cater to all these considerations - a simple way (for 1 and 2) and a more complicated way (if needed for 3, 4 and 5).

Option 1: Add 'Value'

As an activation manager editing a campaign, you can add the 'Value' of the activation.

This is the price you want to outwardly display on the profile to the venue/sales rep.

Note: The currency displayed on the profile is automatic - based on where the venue is ie. £ for UK, € for ROI.

Option 2: Dynamic or 'behind the scenes' pricing

It might be the case that your 'Value' differs from the actual cost you need to use for points 3/4/5, or it might be that your agencies pricing is dynamic, and changes based on things like location of the venue / numbers of hours booked.

In this case, our admin team can add some more dynamic / hidden pricing in the back-end.

We can add:

  • A set price for delivery OR a regional price per mile for delivery

  • A price for staff per hour

So you could for example have the following:

Value: £500 - showing on profile

In the back-end, we could:

Set price for delivery £250

Price for staff per hour: £50 - 2 staff loaded in for 2 hours duration event = £200

Total cost tracked for M&E: £450

OR:

Regional price per mile for delivery £2.50 per mile - 10 miles travelled for event- £25

Price for staff per hour: £50 - 2 staff loaded in for 2 hours duration event = £200

Total cost tracked for this event: £225

Note: It's important that the asset location is accurate if you are using this setting - so in asset management, be sure to have the warehouse address under location for the assets.

You can use both these options - or just one.

Multiple kits

We can also allow 'multiple kit' purchases - at request to our team.

This is a setting we can turn on per campaign, and if turned on - it means that the sales rep can select more than one kit for the venue (ie. double/triple up on a kit) at check-out.

This might be useful if you think large venues will need an upweighted kit.


You can also set a price per extra kit.

This setting and pricing is all set in the back-end by our team - at request.

For any questions on pricing, feel free to ask our team using the widget at the bottom right hand side of the screen.

Did this answer your question?