So you have successfully requested an activation, and now you are wondering what comes next.
It varies - depending on the settings for the activation, however it tends to follow this process:
Brand approval
For high value campaigns, the activation manager might need to approve the investment first. If that is the case, it's likely you have had to fill out a request form.
They will review the context you provided, looking at whether it's the right fit for the brand, and a good commercial opportunity.
When a booking is pending review from a brand, you will see it in the Brand Approval column under your Booking Requests. You will also be able to see who it is pending approval from, and who has approved it once it has been accepted.If they decline it, you will receive an email notifying you that it has been declined with a message from the activation manager. They can choose whether to include the venue in this email notification. The declined booking will also show in Booking Requests in the Declined/Cancelled tab, and reflect who has declined the booking within the details.
Some campaign settings mean the brand approval stage is automatically accepted. In this case you will be able to see that the booking has been Auto-approved within the detail for that booking in your Booking Requests.
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βAgency Approval
If the brand approver accepts (or its automatically accepted), the request will then be sent to the stakeholders involved in the delivery or staffing of the activation. The booking will show under the Agency Approval tab in your Booking Requests.
They will review whether they are available and able to facilitate - and they may suggest some new dates and timings at this stage too.
If they decline it, both yourself and the venue (if they have selected to include them) will receive an email notifying you that it has been declined with a message from the agency. The booking will then move into the Declined/Cancelled tab in Booking Requests.
3. Confirmation email to venueIf all stakeholders accept it, the venue will receive an email notifying them that it has been confirmed, with everything they need to know about what is happening and when. The booking will moved into the Confirmed tab.
How do I know it's been confirmed?
Confirmation emails have been turned off from brand users at request to reduce emails - you can check on the status of your booking under Sponsorship Requests on the ET platform.