*This article is specific to Brand Admin users e.g. Customer Marketing Managers.
To find out more about turning on Rate & Review forms and setting the cost, click here.
In this article:
The Data Analytics Dashboard
Within the campaign dashboard, you can see:
which campaigns you have reviewed yourself with the option to add an overall review (via the Review Badge)
the total number of reviews (this will be a total of any overall campaign reviews + any individual booking reviews for that campaign from all stakeholders)
the data icon linking you to the data analytics dashboard
Note: Only Admin users can see this information (ie.customer marketing team), and the data icon only shows if there is data for that campaign.
Sales Reps and Agencies just see their own review status.
From the data analytics dashboard you can see all the data pulled from the Rate & Review forms in one place.
Comments
You can click to see all of the comments from either overall or individual bookings. It shows who has left the comment, about which booking, and whether its a comment on the venue/experience, plus any ratings provided.
Overall reviews:
Individual Outlet reviews:
Photos / Videos
You can click to view any photos/videos that have been uploaded, and click to download photos to add them straight to your desktop.
Please note: videos cannot be downloaded at this time.
Understanding the Data Analytics Dashboard
Summary of Activation Data
In the top boxes you can see:
How many activations have been booked
What planned activations there are - e.g. ones that have been booked but not taken place yet
How many activations have been executed
Along with how many venues
Cancelled bookings
And the total activation spend - this is based on the Value of the campaign which is set up at the start of the campaign. Read more about that here.
And, based on that spend, the associated ROI, volume and value of stock driven, samples, footfall, etc.
Exporting Your Bookings
From this section you can also export your bookings, filtering by financial year and campaign.
The Review Data Calculations Explained
This information is collated from the results of the Rate & Review form.
This is a sum of the data for all reviewed individual bookings.
Please note: to avoid double counting, it sums 1 unique review per booking. It currently prioritises Sales rep > Agency > Venue. Therefore, if the Agency, Venue and Sales rep have all filled out the Rate & Review form for the same event, the top boxes will just display the data from the Sales rep.
The data displayed is;
Measured ROI = Net sales value / cost of experience
Incremental GP = Incremental Value - Total Cost
Measured Spend = Based on the product sales data provided
Volume Uplift = shows the total uplift in stock volume, and displays it as a percentage
Value Uplift = shows the total uplift in sales value, and displays it as a percentage
New Distributions = this is generated from a tick box in the booking
Overall Rating = an average rating for the campaign generated from the rate & review forms
Samples = how many samples were distributed as part of the campaign
Total Footfall = the total footfall reported
The Reviews Section
By clicking on the Bookings tab, you can see the detail for each individual review (where provided - otherwise N/A).
You can also see reviews that have been sent out and not completed (greyed out).
For a full overview across all campaigns and companies, click here.
The Leaderboard
All brand users have access to the Leaderboard which is based on Rate & Review Completion. There is a trophy icon for prizes 1-3.
This feature can be used to drive good behaviour, and alongside incentives for users to produce valuable data.
To view the Leaderboard, head to Measure, Leaderboard.
