The My Audiences page in your Extole account is your hub for uploading, managing, and emailing audiences.

This page allows you to create audiences by easily uploading CVS, PSV, or JSON files of audience members. You can also create an empty audience to add members to at a later time.

Upload additional files to your audience to add, replace, or delete members in bulk. You can also add and delete individual audience members in-line.

Select any audience to see the first few members. Above the previewed members, you can see the total number of members as well as icons that allow you to refresh, edit, view info, and download the audience.

When you select an audience, and then click on the History tab above the preview, you'll be able to see all past actions for that audience, details for debugging purposes, any related reports, and JSON.

Hit the Email Audience button to configure and send a promotional email to your selected audience. Read our full guide on How to Send a Promotional Email.

Refer to our article on How to Send a Promotional Email to an Audience for more information.

Below the audiences you've created are audiences curated by Extole.

Who are my advocates who have shared and driven 1 high-quality outcome?

You can target your Successful Advocates with more marketing placements (onsite CTAs, promotional emails) to keep them sharing and driving more high-quality outcomes. Let's move them into the Revenue Drivers segment!

Who are my advocates who have shared and driven 2 high-quality outcomes?

Similarly, target your Revenue Drivers with increased marketing placements (onsite CTAs, promotional emails) so that they stay active and engaged. The more prominent your program is and the easier it is to access the share experience, the more likely it is that these folks will move into your Super Advocates tier.

Who are my advocates who have shared and driven 3-9 high-quality outcomes?

Your Super Advocates are special -- you should treat them differently, and perhaps with their own, unique program. This segment is a great candidate for an Influencer program!

Who are my advocates who have shared and driven 10+ high-quality outcomes?

Like your Super Advocates, your Affiliates would be a perfect audience for an Influencer program. The goal is to make it as easy as possible for them to share (i.e. deliver their share code in a personalized email, not an onsite share experience) and give them a heightened reward for doing so.

Who has the deepest relationships?

Entice those in the Biggest Network segment to engage more by offering unique programs, like Nominate a Friend or Sweepstakes.

Who has the highest number of events?

Keep your Most Engaged People segment engaged and thank them for their activity with a Surprise and Delight program.

Who has been shared with and what steps have they taken?

Remarket to these folks to get them to go on to convert and then become advocates themselves!

Exporting the Successful Advocates, Revenue Drivers, Super Advocates, and Affiliates segments gives you a list of advocates in each segment with the following information:

For more on these segments, please see our Advocate Tiers article.

Exporting the Biggest Network segment gives you a list of people who have a network size greater than 3, their network size, their network activity, the value of their network activity, their network size growth, and the most recent activity date of their network.

Network Size: The total count of all of a person's "child" relationships. This is determined based on all the data we have about the person. A person's network size never shrinks. The three time-based attributes of a network are network activity, value of network activity, and network size growth.

The Most Engaged People segment gives you the ability to see which consumers are interacting with your brand, regardless of whether they are an advocate, a friend, or both. Activities include advocations (e.g. shares, hints dropped, ratings, reviews) as well as outcomes (e.g. registrations, conversions, account openings, etc.).

Exporting the Most Engaged people segment gives you the following information:

The Referred Friends segment gives you the ability to see all of the consumers who were referred and the ability to retarget or engage them. You'll get information about the referred friends in this segment as well as the advocate who referred them. If multiple people refer the same friend, the most recent advocate is listed here.