What is a Sweepstakes Program?
A Sweepstakes is a program where consumers are encouraged to provide their information via a form submission in return for a chance to win a prize or gift from a brand they love (that's you!). Unique to Extole is the ability for consumers to easily share the Sweepstakes after entering, setting the program up for self-sustaining success. A Sweepstakes is a great program to run to continue engaging with consumers, particularly during a time when it might not make sense to be heavily promotional.
How does Extole's Sweepstakes Program Work?
Participants can enter the Sweepstakes via a no-dev, Extole-hosted microsite. This is where you'll collect all the information you need to get in contact with the consumer in the event that they win the Sweepstakes. For more information about the creative assets that are part of the Sweepstakes experience, please see this Help Center article.
After entering the program, a consumer has the ability to share the Sweepstakes with their friends via an Extole-hosted share experience. By default, the consumer earns a Sweepstakes entry for every friend that enters the sweepstakes, as well as an additional entry if their referred friend makes a purchase. These entry qualifications are configurable -- just ask your CSM!
Why Should I Use a Sweepstakes Program?
A Sweepstakes program offers a wide array of benefits, including:
Increasing consumer participation and engagement
Building brand awareness
Offering unique incentives and larger, higher-value prizes than points or discounts
Encouraging new and existing customers to make a purchase
Acquiring new emails