The promotion email is how you announce your Nomination program to your customers. When they click on "Nominate a Friend", they'll be brought to the promote destination you've set -- this is typically an Extole-hosted microsite at refer.companyname.com. In this email, you'll want to explain why you're running a Nominations program, who is eligible to be nominated, and what the nominees have a chance of winning.

By default, all your promotion links in your program are set to direct to an Extole-hosted, no-dev-required microsite. This is where the nominator enters information about the person they are nominating. You can ask any number of questions about the nominee -- from their name and email to their address and occupation, these fields should represent all the information you need to select and communicate with a winner. Extole recommends setting a "Nomination Message Minimum Character Length" to ensure you're getting sufficient information as to why the nominee should be selected.

If you're not using an Extole-hosted microsite, you'll put whatever external URL you want promote links to go to in "Destination for Clicks on Promotions" in the "Promote Destination" creative, and put `nomination_experience` in "Extole-Hosted Experience to Trigger on URL Landing". This will ensure that anyone who clicks on a link that promotes the Nominations program is taken to the URL you specify and that the nomination experience pops on their screen.

Surprise and delight your nominators with a reward! They will receive a reward email after they submit a nomination and pass all quality and rewarding rules. This is a great way to thank consumers for engaging with your brand.

Let a nominee know that they've been nominated with the Nominee Notification Email. They will receive this email after a nominator fills out the microsite or the nomination experience, and it will include the reason that their nominator is nominating them.

Go one step further and reward a nominee for being nominated. They will receive this email after a nominator fills out the microsite or the nomination experience, and it will include the reason that their nominator is nominating them and a reward of your choosing. This is a great way to thank the nominee for being an outstanding member of society.

Learn more about image containers and their behaviors here.