Skip to main content
All CollectionsProgramsAsset Guides
Drop a Hint Asset Guide

Drop a Hint Asset Guide

Updated this week

Overview

Get your consumers to share products with their networks that they want to be gifted!

Drop a Hint programs can be great for new product launches, big-ticket items, and can even act as substitutes for registries and wish lists. Launching a Drop a Hint program may lead to a lower return rate of your products (as people will be gifting products they know their friends and family members already love!) and a higher conversion rate than your typical site traffic.

Drop a Hint programs are successful both on- and off-season, can give you a pulse on the products your consumers are sharing but not necessarily purchasing, and are especially interesting when used for specialty (e.g. new, expensive, or even gender-specific) products.

Assets

Learn more about image containers and their behaviors here.

Here's the info your creative team will need in order to use a Drop a Hint program to capitalize on forms of advocacy outside of referrals:

  • Share Experience: How the advocate shares the product that they want with a friend. All product metadata is read using Facebook OpenGraph tags.
    ​

    • Product image size: 216 x 216px – OG tags will pull in the product image where the "Follow my link and get a reward" images are shown below.

    • OG tags will pull in the product title where "Men's Shoes" is shown below.

    • You can configure up to two product labels, which can be used for things like "Size" and "Color". These will not be pulled in from the product page – the user will have to specify them.
      ​

      Screen_Shot_2019-12-19_at_12.50.52_PM.png

  • Share Email: The email the friend receives when an advocate shares a product with them.
    ​

    • Banner image recommended size: 1200 x 700 px (width x height)
      ​

      Screen_Shot_2019-12-27_at_3.45.23_PM.png

  • Friend Landing Experience: Where the friend will land / what they'll see when they click on the "Shop Now" link in their share email.

    • Desktop image recommended size: 790 x 1300 px, width x height

    • Mobile image recommended size: 1080 x 660 px, width x height
      ​

      Screen_Shot_2019-12-27_at_3.51.31_PM.png

  • Product Page: The CTA that will show on product pages, enabling advocates to ask for a product from their friends.
    ​

    • Button height: 55px

    • Button radius: 50px

    • Button icon recommended image height: 72px – this is the gift box icon below:
      ​

      Screen_Shot_2019-12-27_at_3.59.14_PM.png

    • You can also choose to display a banner image (recommended image size width: 800 x 400 px, width x height) in place of a button:
      ​

      Screen_Shot_2019-12-27_at_3.57.39_PM.png
Related Articles
Creative Customizations
Creative Image Asset Guide
Sweepstakes Asset Guide
Nomination Asset Guide
Friends & Family Asset Guide
Did this answer your question?