Overview
Extole taps into the power of your social networks and those of your customers to extend your reach. As word of your program spreads through social referrals, activity, and engagement, your company will acquire customers and bring in revenue.
A key part of increasing customer awareness is creating strategic and compelling campaign promotions. The following sections take a closer look at how to use Extole promotion links as part of your overall promotion strategy.
Promoting through your Dashboard
Extole program and campaign-level dashboards allow you to assess program and promotion performance and create promotions. In other words, you can make data-driven decisions to optimize your program performance and send out new promotions all from the same location. We recommend identifying the promotions that have the most success with your audience and creating similar ones.
Supported promotion types:
Link
Email (available from campaign-level dashboards)
Web (available from campaign-level dashboards)
Creating a Promotion Link
Promotion (promo) links are tied to the programs under which they are created. Complete the following steps to add a new promotion link to your program or campaign.
Navigate to your desired program or campaign dashboard. Once you've reached the stats dashboard, scroll down to the Promotions section and click the + New Link button.
In the drawer that slides out, choose the base URL for your promotion link, give it a unique name, and click Add.
* The name you choose for your promotion must be unique. This is critical for tracking individual promotion performance and providing you with the insights needed to understand which promotions are having the greatest impact on your audience.
Promo Link Best Practices
Track Individual Promotions
As a best practice, create a unique link for each promotion type. This allows us to measure the performance of each promotion individually. You'll then be able to access the promotion data on a unique line on the program dashboard, which provides you with the ability to monitor the channels and messaging that are providing the best return.
Monitor Promotion Performance
Don't forget to check back and monitor campaign and promotion performance from the dashboard. As you begin to learn what works best for your audience, optimize your referral program and drive the customer behaviors you want.
Frequently Asked Questions
Are there any limitations to promotion links?
Promo links are designed to be simple, easy-to-remember links that drive traffic to your site. Standard best practices for URLs apply. Try and make it short, simple, and memorable. If there are spaces, it's better to use dashes than underscores. Promo link aliases are limited to 50 characters.