Benefits of Using Extole to Serve Your Call-to-Action
Extole is designed to serve call-to-action (CTA) content on your website. We can serve text (e.g., "Refer Your Friend and Get $10"), images, or any other HTML you might need. Using Extole to serve a CTA is the recommended approach and provides the following benefits:
Full funnel tracking that shows you the number of impressions and clicks on your CTA as it leads to conversions
The ability to change your CTA without an IT deployment
The ability to disable your CTA through Extole management
The ability to automatically adjust your CTA's text whenever your incentives adjust (e.g., a change from $10 to $15)
How to Use Extole Tags to Host Your Own Call-to-Action
You can configure the location of your hosted CTA through the Campaign Editor of your My Extole account, eliminating the need to hard code your reference element into your zone tag (per instructions above). Please follow these instructions:
Log in to your My Extole account and navigate to the Marketing tab of the Campaign Editor.
Here you will see your call-to-action creatives. If you hover over each creative, a kebab menu will appear where you can enable or disable the CTA.
Select your desired CTA and filter for Toggle variables in the variable menu on the right side of the editor. Find the Serve Creative toggle and disable it.
Now all you need to do is put the zone and creative on the page where you want it to display. The share experience will pop when that creative is clicked. If you need help implementing tags, please rech out to your customer success or implementation manager.