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What arguments do I use to convince store owners?
What arguments do I use to convince store owners?
Luisa avatar
Written by Luisa
Updated over a week ago

In most cases, it is not enough to just present your product and explain what the product can do. Always keep in mind that your customers at FAIRLING are not the end customers, but store owners. For them, completely different arguments count than for the end customer.

The best thing to do is to translate the features into impact. That is, instead of telling what the product has or can do, explain what that means for the buyer.

Always ask yourself: what does the store owner gain from having my product of all things in a store? What benefits does he/she have?

  1. If your product has very high margins, use this as a selling point!
    After all, store owners also need to earn money from your product - the higher the margin, the more attractive your product becomes.
    (But please note that the margin must still be credible and realistic.)

  2. Try to make buyers feel good about your product by considering your values as image enhancement. Convince them that they are improving their store with your product by emphasizing your values. For example, if your product is regionally produced, sustainable, or specially certified, use this as an argument. Because these values also put the store in a good light.

  3. Emphasize that your product is a customer magnet. Do you sell items that keep customers coming back to the store? Do they need to refill their product or is your product so popular that they keep coming back for it?

  4. If you already have positive customer reviews or even customer testimonials in the form of quotes, use them to your advantage! Word of mouth counts so much and is hugely important in making your brand credible.

  5. Is your product following a trend right now or will it be asked more often in the future? Try to convince the store owners with current figures. For example, 74% see a need to catch up in the cosmetics industry and would like to see more sustainable products. Do you sell sustainable cosmetics? With this, you can convince the shop owners that your product will be in high demand and is up-to-date! No matter in which industry you sell, with a little research you will find suitable arguments why your product should be in every store!

  6. Even if you're already working with well-known personalities or influencers, you should use this cooperation for yourself! It's always helpful for a store to see who is already convinced of your products and is a fan of your brand. It also boosts your credibility and increases the value of your products.

Don't forget to end your texts in your profile as well as in your advertisements with a call-to-action! This implies that you are looking forward to requests and are motivated. Often it gives your customers a final push to contact you.

These could be some examples:

  • Would you like to know more about the brand & the products? Don't hesitate to contact me!

  • Could I make you curious? I'm already looking forward to hearing from you!

  • We are looking for great people like you, cooperation partners who share our vision & mission. What are you waiting for?

  • We are looking for store owners with a sustainable mindset, an eye for good design, and looking for great products that will put a smile on your customers' faces. Does this sound like you?

  • Take a look at our product catalog and let us convince you - we have more great products and collections!

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