Have you received your first request? Congratulations! Now it is up to you to close the deal and turn the request into an order.
Get back to the customer as soon as possible
It is important to get in touch as soon as possible. On the one hand, the shop still has your products in mind and on the other hand, it always comes across better if you react directly and don't make the customer wait too long. Because as we all know: first impressions count!
Calling or writing?
Experience shows that a phone call always has more effect than an email. Because the shopkeeper gets to know you personally and you can directly answer open questions. The shopkeepers are happy to receive your call. Make sure to do research in advance so that the shop owner is available for your call. More tips on how to prepare for a phone call with a potential client can be found here. If you still can't reach the shop, it makes sense to send an email first.
How do I write the perfect email?
The best thing to do is to formulate a general template that you can quickly send out after an enquiry. Of course, you then adapt this email individually to the requesting shop. What should go into the email?
A catchy Subject: Here it is very important to create a reference to FAIRLING/ Findeling and to the enquiry. It should be clear at first glance what it is about and why you are contacting the shop owner.
A short introduction: Say who you are and that you have received an enquiry about FAIRLING.
Say something nice about the shop: What do you like about the shop and why do your products fit into their assortment?
Answer any questions they may have
Say something about your product. For example, present your bestseller
Give him direct access to your B2B area or an email address to which he can send his order.
Send him your product catalogue and price list
Ask questions: Keep the conversation flowing. For example, ask if there is a product they are particularly interested in or ask him when you can reach him personally on the phone.
The email should not be too long, but rather short and crisp. A good structure is also an advantage.
No answer? Stay tuned! Write a second email or call again.
You haven't reached anyone in the shop by phone and you are still waiting for a response? Keep at it. Write a second email or call again. You can also prepare a template for the second email. Show understanding for the fact that in the daily life of a shop owner there is sometimes no time to answer an email. Ask if he has had the time to take a look at the product catalogue and if there is a product he is particularly interested in.
At this point at the latest, it might be interesting to offer a product sample. And again, offer a personal phone call. Ask when the shop owner can best be reached. Of course, it is not about bombarding the shopkeeper with emails or phone calls. A shopkeeper is often so busy that he does not have time to answer. That is not meant in a bad way. So keep at it and above all, be friendly. If you have stamina and a bit of luck, you will soon receive your first order.
Still no answer? Keep going to turn your request into an order!
Sometimes it takes a little patience and time to turn a request into an order. Don't give up too quickly and call a third or fourth time if necessary. Or send a third email. Here you could, for example, place a special offer that could arouse the interest of your potential customer. This could be a discount on the first order, free delivery or a free product sample.
Did you get your first order? Congratulations, long breath pays off!
We hope we were able to help you a little and that our article will open the doors to many new collaborations and orders! Good luck!