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DEALING WITH POTENTIAL CLIENTS
How to close the deal in "tricky" times
How to close the deal in "tricky" times
Luisa avatar
Written by Luisa
Updated over a week ago

We all know that sometimes there are times when you have to give your customers particularly good incentives to win a deal. This article will show you some examples of how you can market your products even better and what incentives you can use to get great deals from shops.

1. Social Proof

Through the usage of social media, you can show your potential buyer how many stores already offer your products and how much the customers love it by highlighting reviews that praise your products’ outstanding quality. If certain products are trending, you can stress the fact, that the item will be popular and that there will be an increase in sales. Not being able to participate in trends will make your potential client feel like they are missing out and this will probably push them to buy.

2. The Brand's Favorites

You can not only present your customers' favorite products but also highlight the brand's own favorites. Maybe there is something very personal behind these products? Why are they so special to you as a brand? Feel free to tell more about the products and their history. Because if the brand itself loves this one product so much, why shouldn't the customers do the same?

3. Offering Samples

When closing a deal, it is important to use incentives to catch the client’s attention and to be able to convince them to buy your offered product, especially if they seem a bit hesitant. One of these incentives is allowing your buyer the opportunity to try out your wares by offering them a sample, persuading them to take the final step of buying your items. Giving out free samples can further lead to strengthening the bond between your client and you, as you are willing to listen to their hesitation and provide assistance.

Additionally, providing buyers with bulk discounts, or vouchers to get a certain percentage off products and campaigns such as “Buy One Get One Free” can help give clients certainty and assist with closing the deal.

4. Love Stories from the Stores

Sometimes you don't even have to convince with certain products, but can tell wonderful love stories of stores that already have your products in their assortment and are successful. This way you can show other shop owners how great your products look in the shop, how well they are received by the customers, and what an asset your products are for other shops. Often you can use photos that show your products nicely presented in the shops or quotes from shop owners who are very happy with your products.

5. Fear of Missing Out

Make it clear to the buyer that the demand is high, and the stock is low, and that it is desirable to own the product. As clients generally do not want to miss out on any opportunities that could possibly lead to a loss of profit, the chances are high, that this further reassures them to buy your items.

6. Connecting through Stories

If your potential client is still unsure about the product, you can introduce the story behind it and the people who are constantly working on it. This way, a positive emotional association is linked to the product and can convince the buyer to make the final step of closing the deal.

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