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2.1 General - Technical Capabilities
2.1 General - Technical Capabilities
Martin Chan avatar
Written by Martin Chan
Updated over 3 months ago

FansWiFi's social WiFi marketing platform offers several compelling aspects that demonstrate its power in helping businesses effectively engage customers, capture valuable data, and promote their brand. Here are some key features that highlight the platform's capabilities:

  1. Number of Visitors:

    The platform provides insights into the number of visitors, distinguishing between new, returning, and total customers.

  2. Average Age:
    This demographic information aids in understanding the target audience and tailoring marketing strategies accordingly.

  3. Timeline of the Visit:
    Tracks the duration of visitors' sessions, providing businesses with valuable insights into the length of customer engagement.

  4. Demographic Segmentation:
    Allows businesses to segment visitors based on demographic factors such as age and gender.

  5. Busiest Day & Time of the Week:
    Businesses can optimize their staffing, inventory management, and promotional activities. This information helps ensure that resources are allocated efficiently to meet customer demand.

  6. Login Methods:
    The Captive Portal records the various login methods used by visitors, such as social media login or email authentication.

  7. Browser Used:
    The platform captures information about the browsers used by visitors to connect to the WiFi network.

  8. Device Type:
    The platform identifies the types of devices visitors use to connect to the WiFi network, such as smartphones, laptops, or tablets.

By leveraging these aspects, businesses can gain valuable insights into customer behavior, preferences, and demographics. This data can be used to refine marketing strategies, enhance customer engagement, and drive brand promotion effectively.

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