The Buy Box Statistics feature provides detailed information about how the Buy Box is shared on a listing by Amazon.
To view the data from the Buy Box Statistics feature choose from the four date ranges; 30, 90, 180 and 365 days; and a populated table will appear.
The table is split into six columns, providing:
The percentage of the Buy Box the seller has won in the time period selected
Name of the seller
Whether they are selling the ASIN through FBA or not
The seller’s % rating
How many reviews that seller has
When the seller last won the Buy Box
There may be more than one page of sellers, depending often on how long the chosen time period is, and there will be an option to scroll along pages at the bottom if so.
Whether the Buy Box is evenly shared by Amazon is often a crucial factor for sellers when deciding on a deal. Buy Box Statistics gives an excellent indication of this.
If, as is the case in the example above, there is not a standout seller with a much larger proportion of the Buy Box then it indicates Amazon share the Buy Box.
That the % isn’t exactly the same across sellers is not unusual. Factors such as time on the listing, pricing levels and, in some cases, geographic location can influence how often sellers might see the Buy Box.
By zooming out to a longer time period the table will usually show a truer split of Buy Box allocation.
The seller’s name can be clicked on to open up their selling statistics, and from there the BuyBotPro Seller Store Front can also be accessed.
As with all features in the BuyBotPro panel, Buy Box Statistics can be positioned anywhere in the panel – or hidden – in the Section Customizer tab at the top of the panel.