One of the big challenges – and opportunities – facing new sellers on Amazon is being restricted from selling in a good chunk of the categories, and from some brands. This is also commonly referred to as being “gated”.
Whilst there are plenty of brands and categories new sellers CAN sell in on Amazon – more than enough to start a successful business – as seller account health improves more will be opened up to sell on.
Amazon do not notify sellers when they are happy for them to sell products from brands previously restricted, or in new categories. Sellers can apply for almost any brand and category through Seller Central, however BuyBotPro have a shortcut to this in the panel.
The Auto Ungate feature sits in the Eligibility panel on BuyBotPro. If Amazon allow a seller to sell a product, before you even click Analyse, you will get a green dot on the Eligible line.
When a BuyBotPro user opens a product page on Amazon that is either a brand they are gated in, or in a category Amazon have restricted them from selling in, the Auto Ungate button will appear on the Eligible line next to a red dot.
This doesn’t necessarily mean Amazon aren’t happy for them to sell that item/brand/category, just that up to now they have been restricted from doing so.
What clicking the Auto Ungate button will do is bypass the application process. When a seller clicks on the it – in the matter of a couple of seconds – BuyBotPro will access your Amazon Seller Account, make that application on their behalf and get a response.
If they are successful, a green “Success!” notification will appear and the Can I Sell This? Icon will turn green and display “YES” in the box. The seller will now be un-gated in that brand or category.
When Amazon decide the brand or category is still restricted there will often be a link to the page in Seller Central where the application to sell can be made. For help with getting ungated if this happens, get in touch with GetUngated – the specialists in getting restrictions lifted.
Being un-gated from selling a product will also impact the BuyBotPro Confidence Score so the product page should be re-loaded so BuyBotPro can update it.
The Auto Ungate button is a very fast way to open the doors to new products and brands to sell for sellers.
When you see it, give it a go. Good luck!
For more information on restrictions and the Auto-Ungate feature click on these links: