The Return On Investment table in the BuyBotPro panel is a quick-look profit and ROI calculator using the data that you have entered and the data available for a listing.

Most sellers rely on either actual profit or ROI (Return On Investment) to determine whether they will invest in a deal and this calculates both as well as the selling price required to meet them.

The table has pre-set target ROI %’s ranging from 0% to 200% - for the more hopeful sellers out there - as well as two other key rows of data.

The first is programmable so users can input any ROI or actual profit amount to quickly calculate the sell price required to meet that figure. This is particularly useful for sellers who have set or changing criteria they wish to meet.

The second row shows the results the Max Price Sold price would deliver.

The Max Price Sold amount is significant as it is a good guide for what the highest price an ASIN can be set at before likely pricking the interest of Amazon’s Fair Pricing Policy. It shows the highest selling price achieved in the previous 365 days.

There is also a function in the Settings to enter custom ROI %’s if there is a regularly used one with the Target ROI Sell Price Export feature.

Simply select Custom from the drop-down box and enter the ROI % and click Save and Sync at the bottom of the page. It will then appear in the Return On Investment table.