Strategies can be designed to be used on a singular listing or multiple listings.
To create a new Custom Strategy, click on the button at the top-right of the Custom Strategies tab.
A popup will appear with the Custom Strategy Wizard. The wizard will run through a series of questions to discover the desired actions to be taken.
The first few questions will revolve around which types of sellers and listings to compete with, starting with choosing FBA or MF sellers and then item condition Question 2 (selecting New is advised when selling new items). Click on Next to move onto the next question once it is highlighted in blue.
The next sets of questions will describe scenarios and ask for the action Profit Protector Pro is to take in those repricing situations.
The wizard will automatically move onto the next question when an answer has been selected in these questions, so click on Back to return to the previous question.
Working left to right, more options will show depending on the choice of action made.
Some actions will require an input, for example when choosing a $/£ or % parameter Profit Protector Pro will need to know what the parameter should be.
From Question 8, the questions will ask about some of the automated actions to be factored into the Custom Strategy.
Automations are not compulsory to complete a Custom Strategy, and is a standalone feature in Profit Protector Pro on its own, but they can be included in a new strategy.
The types of scenarios an Automation might be a useful addition include:
Taking a more aggressive stance after some time without sales
When stock levels hit a certain level go to a less competitive algorithmic strategy
If the number of competing sellers reaches a set number go to a set price
To save a Custom Strategy at any point select Save and a screen will show to name the strategy and a space in which to describe the strategy.
Easily go back to an already started Custom Strategy, or amend an existing active one, by clicking on the pencil button to edit any of the choices made in that strategy.
To activate a Custom Strategy and make it available to apply to any listing in the Repricing tab in the strategies dropdown, toggle on the Active switch.