As with the chart, it follows the Days range selected underneath it and it displays a visual representation of the estimated sales.
The colours in the Sales Heatmap represent the sales level:
White – no/very low sales
Yellow – low sales
Orange – medium sales
Red – high sales
Dark Red – very high sales
In isolation, the Sales Heatmap shows the levels of activity relative to the average sales of an ASIN – i.e. a red mark on a listing that sells 10 a month on average suggests it has made a sale or two over that day or two; a red mark on a listing that sells 1000 a month on average suggests it may have made dozens of sales on and around that day.
Using the Sales Heatmap in partnership with other data in the BuyBotPro Chart will help identify trends in a listing.
In the example above, a quick glance at the Sales Heatmap identifies that the listing as a seasonal product. Without even knowing what the product is, it is quick to ascertain that it is likely to be Christmas themed. Sales into Christmas and just after likely mean buyers are purchasing it for Christmas and then perhaps picking it up on a deal as the price drops into January ready for the following Christmas – perhaps even other OA sellers.
The same will be true for many seasonal products, such as Halloween-themed goods, summer items (i.e. sun lotion, beach balls, sunglasses), Easter or Valentines Day products etc.
The Sales Heatmap can also reveal patterns when analysed alongside data in the BuyBotPro Chart.
In the chart above, other than for a few days in April 2023, sales dip when Amazon aren’t on the listing – when the orange shaded areas in the BuyBotPro Chart turn white it means Amazon aren’t on the listing at that time.
It is often assumed that sales will simply shift to other sellers when Amazon drop out, which is why it is important to understand the charts as that is not the case here. This will deter some as it the Sales Heatmap suggests that when Amazon are on the listing they look likely to dominate the sales and dictate pricing, but the pattern is that customers then don’t purchase as frequently when they are not on the listing.
The dip in sales – or at least no sign of an increase – could be caused by a number of reasons, such as Amazon not promoting the listing as much when they aren’t on it, the price increasing as other sellers are pricing higher or longer delivery times.
In these instances, the Sales Heatmap is a useful, quick-look visual reference to help determine any patterns in sales.