Not every deal is going to pay off. Conditions on the listing can change, competitors can get VERY competitive at times, or maybe a risky deal didn’t go the way it was hoped.

Whilst this happens to every seller, having the full picture of which listings haven’t performed and learning from them can help mitigate the number of future loss-making products. It can be easy, especially when sellers have hundreds or thousands of unique listings, to not have a clear picture of the listings that aren’t working.

In the Dashboard tab, scroll down to find the Top 10 Winners and Top 10 Losers section, just beneath the financial overviews. Click on the Top 10 Losers tab to see the products currently active that qualify as losers.

In the table, amounts that are negative are in red which, with most losers, will be the case across the board.

Review the average pricing, costs, ROI and margins over the lifetime of the listing to evaluate where any issues may have been.

SKUify defaults the criteria for losing products to be those that haven’t made a profit. This parameter can be personalized.

To do this find Financial Settings in the Settings and scroll down to the Winners & Losers Setting section. Change the Losers profit in £’s to the value below which losers will appear in the Top 10 Losers tab.

Some high volume sellers might be more accepting of loss-makers and enter a negative number here meaning even some loss-makers might not qualify as Losers. Conversely, those that set higher standards may choose to enter a higher positive amount to catch those that make only a small profit.