Most people are familiar with stars in their search results on Google, but don’t exactly know where they come from and how they can use them for their benefit.

Most people are familiar with stars in their search results on Google, but don’t exactly know where they come from and how they can use them for their benefit.

In simple words: Google Seller Ratings are yellow stars displayed along your paid advertising in Google – aka Google Ads. The Google stars are based on reviews from real customers and are only displayed if collected from trusted parties, like Feedback Company. However, stars collected from other third-parties such as Yelp, Facebook or TripAdvisor will not be taken into consideration for Google Seller Ratings.

To enable Seller Ratings for your business you’ll need to meet some Google requirements

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You can always check yourself if your yellow stars are appearing in your Ads by checking the Seller Rating feed. Follow the link below and exchange {yourwebsite} with your website’s URL.
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​https://www.google.com/shopping/ratings/account/lookup?q={yourwebsite}