Placing your links
Your links work best when they sit naturally inside your own content — woven into a blog post, a newsletter, or a travel itinerary, where your reader is already interested and ready to click.
A link that belongs in the flow of a genuine recommendation converts far better than one dropped in isolation. The more relevant your link is to what you're writing about, the more likely your reader is to follow it — which is also why linking directly to the specific Experience you're describing works so well.
Write in your own voice
Please don't copy text directly from the Fernwayer website. Everything you publish about Fernwayer should be your own — written in your voice, from your point of view.
There are two reasons this matters:
It's more authentic. Your audience follows you for your take, not for copied marketing copy. Your own words are what make a recommendation trustworthy.
It protects search rankings — yours and ours. Duplicate text across sites competes with itself in search results and weakens both pages. Original writing keeps your content ranking well, and keeps Fernwayer's ranking well too.
Keep it accurate
Write in your own voice, but keep the facts straight.
When you describe an Experience — where it is, what it includes, who leads it, what it costs — draw on the real details from the Experience page, and describe them accurately.
Don't invent details, exaggerate what's included, or promise things Fernwayer hasn't stated.
This matters for a real reason. When you recommend an Experience, your audience relies on what you tell them — and so does Fernwayer. Inaccurate claims can mislead a traveler, and both you and Fernwayer are responsible for the accuracy of what's said. Sticking to the real facts, in your own words, protects your readers, your credibility, and the program.
The rule of thumb: your voice, Fernwayer's facts.