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Telling your audience you're a Fernwayer Affiliate

FOR AFFILIATES: Why to disclose that you earn from your links, and how to do it simply.

When you share Fernwayer links, you earn a commission on the bookings that result. Your audience should know that — and in most places, including the United States, disclosing it isn't just good practice, it's the law.

The good news: it's simple, it's normal, and done well, it doesn't cost you any trust. If anything, being open about it tends to build trust.

Why disclose

Readers weigh a recommendation differently when they know there's a commission behind it. Disclosure lets them make that judgment honestly — which is exactly why regulators like the US Federal Trade Commission require it, and why every reputable creator does it.

It also protects you. As an affiliate, you're responsible for disclosing your connection to Fernwayer. A clear, simple disclosure keeps you on the right side of the rules.

How to do it

A disclosure needs to be clear and easy to notice — near the link or recommendation, not buried at the bottom of a page or hidden behind another click.

A short line in plain language is all it takes. For example:

  • "This post contains affiliate links, which means I may earn a commission if you book — at no extra cost to you."

  • "I earn a small commission from Fernwayer links in this post."

  • "Some links here are affiliate links. If you book through them, I earn a commission."

On social media, a simple #affiliate, placed where it's easily seen, does the job.

A few things to keep in mind

  • Put it where it's seen. Before the link, or right alongside it — not only in a footer or a separate disclosures page.

  • Keep it plain. "I earn a commission" is clearer than vague wording like "thanks to my partners."

  • It costs your reader nothing. Using your link never changes the price they pay, so being open about it takes nothing away from your recommendation — it simply makes it honest.

If you're ever unsure whether your disclosure is clear enough, the simplest test is: would a reader understand, at a glance, that you may earn from this link? If yes, you're good.

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