Pixels are implemented by placing scripts in custom built containers within FEVO Enterprise. Pixels can be configured globally, applying to all current and future Offers for your organization, or for a subset of Offer(s) you specify. Pixel tracking must be set up by the FEVO Marketing Services team. Please reach out to marketingservices@fevo.com to have any pixels added to your offer pages.
Trackable Events
Page View: Fires when a user lands on any page. Useful for top-of-funnel retargeting audiences.
View Content: Fires when clicking the “Get Tickets” or custom CTA button.
Add to Cart: Fires when a user moves on to the payment page.
Purchase: Fires upon order completion.
Dynamic Variables (Custom data that can be passed back to the ad platform)
Revenue
Order ID
Order Number
Currency
Sub Total
Event ID
Event Name
Event Date
Ticket Quantity
Offer Name
Venue Name
Venue ID
Adding New Pixels
All standard pixels can be added immediately. Any new or custom tags must follow a compliance approval process that can take up to a few days.