Post-Transaction Promotions are available in the Codes Hub. PTP is a promotion type that uses a buyer's email address as their "key"—once they purchase an initial offer, their email is automatically activated, granting them exclusive access to a redemption offer.
Where to set up: Codes Hub → Promotions → New Promotion → Post-Transaction, or directly from the Buyer Options tab on any offer
How it works: Set an Initial Offer (the purchase trigger) and a Redemption Offer or Group (the item that gets unlocked). Once a buyer completes the initial purchase, their email is added to the eligible list, and a link to the redemption offer is included in their order confirmation.
Redemption flow: Buyer clicks the link, enters their email (auto-populated if coming from the confirmation email), and gains access. Email is locked at checkout to prevent sharing or reselling access.
Example use cases: Season ticket holders getting exclusive playoff access; GA buyers unlocking a VIP upgrade; early bird buyers accessing limited add-ons
Note: This is distinct from Post-Transaction Codes (PTCs). PTCs deliver a static code after any purchase with no conditional logic. PTP uses the buyer's email as the credential, with full eligibility tracking and access gating.
Business Value: Enables upsell, loyalty, and exclusive access flows — giving clients a powerful tool to reward buyers, drive incremental revenue, and ensure only verified purchasers can access restricted offers.
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