Data is king. And at Fibbl we want to make sure that you have the basis to make data driven decisions that results in real business outcome. This is why we have built an integration towards Google Analytics, with a belonging plug n' play Google Looker Studio report. This article explains what type of data Fibbl sends to Google Analytics, and how to get started using it.

What data that is available

When the Fibbl script is implemented on your product detail pages and there is an available 3D model for the specific product, Fibbl can render and display its technologies for the website visitor. In those cases, there are three fundamental technical events that can happen in the user journey.

The script will be loaded. This will always occur in case there is a matching model for the specific product.
The visitor can view the Fibbl integration, by simply navigating to the place on the web page where it is placed.
The visitor can interact with the Fibbl integration, by simply clicking on the element or buttons to view the augmented product content (IMG, 3D, AR, VTO).

These three events are also the base for what type of data we send to Google Analytics, and can be used to segment users and view differences in traditional metrics like time spent on site, pages per session, conversion rate when Fibbl is involved versus not involved. Take a look below for the exact name of the events we send and their meaning.

Event name	Description
fibbl_load	The number of unique times the Fibbl integration (script) has been loaded. The script is only loaded when there is an available model on the specific product detail page that the visitor is browsing.
fibbl_display	The number of unique times the Fibbl integration has been viewed by a visitor.
fibbl_use	The number of times the Fibbl integration has been interacted with by a visitor, e.g. when a user click on button to view a product in the Augmented Reality Placement experience.

How to implement Fibbl’s GA integration

1) Add your Google Analytics ID to the existing Fibbl script

Here is how the code for the Fibbl script should look like.

<script 
        src="https://cdn.fibbl.com/fibbl-bar.js" 
        type="module"
	data-fibbl-config
	data-analytics-type="google"
	data-analytics-id="G-ABCABCABC">
</script>

⚠️ “G-ABCABCABC” in data-analytics-id is only a placeholder example and should be replaced with your own Google Analytics 4 id. Note that a Google Analytics id is required, not the id of the Tag Manager (which starts with GTM-).

2) Create a custom audience & definition within GA4

Build your custom audience in Google Analytics 4 to segment users who have consumed augmented product content via Fibbl against those who have not, to then be able to see differences in key performance indicators such as average time on page, page per session and conversion rate just to mention a few.

2.1) Navigate to Google Analytics ‘Admin’ section, access the ‘Property’ sub-tab and go to ‘Audiences’ and initiate a "New audience".

2.2) Build new audience → Start from scratch (click on ‘Create a custom audience’)

2.3) Under "Include Users when", opt for "Add new condition", navigate to "Events", and incorporate fibbl_use.

2.4) Change the audience name ‘Untitled audience’ to ‘Fibbl users’. Ensure the audience is precisely named "Fibbl users".

⚠️ Once again, ensure the audience is precisely named "Fibbl users" – otherwise you will not be able to utilize the Google Looker Studio report as described in step 3.

2.5) Confirm by clicking "Save".

ℹ️ When you create a new audience, it can take 24-48 hours for the audience to accumulate users.

2.6) Navigate to Google Analytics ‘Admin’ section, access the ‘Property’ sub-tab and go to ‘Custom definition’ and click on "Create custom dimension".

2.7) Enter the name of the dimension as "Feature". Select "Event" under scope. This ensures the dimension is event-scoped, and the data is attached to specific events to GA4. Lastly, enter the exact name of the event parameter feature.

ℹ️ Entering a description is optional. You can provide a brief description for the custom dimension, like "Fibbl feature, needed for technology breakdown in the Looker Studio report". This can be helpful for anyone else looking at the settings in the future.

2.8) Confirm by clicking "Save".

3) Get insights via Fibbl's Google Looker Studio report

We have built a standardized Looker Studio report so that you can read the data and draw insights with ease.

3.1) Authenticate your Google Analytics account through the link you receive from your Customer Success Manager at Fibbl

3.2) Open the Fibbl Analytics Dashboard in Google Looker Studio for a view of your data and let the analysis party begin. 🎉

ℹ️ Interested to understand the logic behind all metrics in the Fibbl Analytics Dashboard? Click here to access an article which explains everything you need to know.

Did we miss something?

Not to worry! Just email our support team at help@fibbl.com. ✌️