It started back in 2016. A few friends from Barclays, Goldman, and Google were kicking around a simple question: “What should we do with our savings?” Budgeting advice? Plenty of that. Clear, practical investing insights without jargon? Not so much. So, they built what they wished existed.
The gap we saw
Investing intel felt scattered, jargon-heavy, and – let’s face it – like it wasn’t made for, you know, people. If you weren’t already in the know, it was easy to feel locked out. That didn’t sit right. So we got to work.
What we’ve built
Finimize helps you get smarter about money – fast. Whether you’re into markets, companies, or strategies, our content is sharp, digestible, and actionable. And we’re not just a read-and-go thing: our global community means you can share ideas, learn from others, and invest more confidently.
Where we are today:
1M+ daily readers
20K+ new insights created every year
60+ financial institutions we partner with
A team that spans London, Sydney, Zurich, Toronto, Lille, and Seville
A quick timeline
2016: Finimize launches
2017: 100k newsletter readers and climbing
2018: App goes live
2021: Joined the Aberdeen family (still independent, just more firepower)
2022: Community crossed 1 million + first Modern Investor Summit
2024: Rolled out our web platform – more access, more flexibility
Our purpose
To increase the net worth of an entire generation
What we stand for
Being human: We aren’t a faceless company: we’re a team putting our members’ best interests at heart..
Empowering, not advising: We don’t tell Finimizers what to do or how to invest: we give our members what they need to make assured, independent decisions for themselves..
Apolitical and unbiased: We don’t take sides, but we always remember that we have a global community with local concerns.
Better together: We’re citizens in a community working towards the same goal. Becoming rich is lonely, increasing the net worth of an entire generation is fulfilling.
Who We Partner With
We collaborate with 60+ leading names in finance – from banks to fintechs – to bring modern investors real value through content, events, and smarter campaigns. If you're curious about our business partnerships or want to get in touch about collaborating, head over here.
What people say
"Love the events – always incredible speakers and networking"
- Andrew
Partner - Consulting
Finimize Business Partner
"This is a brilliant tool for investors - experienced or inexperienced, I’m so happy I never cancelled the trial and I continued to use it. I strongly recommend it to anyone interested in the stock market"
- Laura
Marketing Executive
Finimize Pro Subscriber
"Objective, brief and concise information, without any fuss"
- Thomas
Engineer
Finimize Newsletter Subscriber
"Finimize is the most engaged community we know of. Working with them gives us unparalleled insights into our target audience. We’ve seen a real impact on our brand post-summit. We love working with the Finimize team."
- Aurelie
Finimize Business Partner