What is IP warming?

IP warming helps make your IP address become more trusted by email service providers.

Tom avatar
Written by Tom
Updated over a week ago

IP warming in relation to email deliverability can help you build up a trusted reputation as an email sender. It’s a process that helps inbox providers (like aol, yahoo , and gmail) see that emails from you can be trusted and should go straight to the recipient’s inbox and not the junk folder. IP warming contributes to email deliverability success. 

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