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What types of content are strictly prohibited for SMS and email campaigns?
What types of content are strictly prohibited for SMS and email campaigns?

Some content is strictly prohibited as part of Firepush SMS and email campaigns, as we must comply with U.S. federal law.

Tom avatar
Written by Tom
Updated over a week ago

All Firepush users need to be aware that Firepush is required to comply with federal law relating to the communication of strictly prohibited and banned content.

Any content relating to sex, hate, alcohol, firearms, tobacco (and vaping), is strictly prohibited on all U.S. number originators. Content relating to illegal substances, fraud, spam and phishing, and deceptive marketing is banned on all number originators.

This means we must freeze any SMS and email campaigns that contain a reference to this sort of content.

Any content related to gambling, casino or bingo should be age-gated and only reference information such as events and locations, not the actual practise of these activities.

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