1. Start with the Benefit-Oriented Question
“Are there any neighborhoods locally where you’re looking to expand your presence? I’d love to help!”
Purpose: Gets the agent thinking about how joint advertising could increase visibility in specific areas.
2. Highlight the Value of Free Advertising
“If you’re interested in free advertising in [specific neighborhoods they just said], we can make that happen! Our company has a partnership with FirstWalk that allows us to offer free neighborhood specific advertising for agents who create a profile and link to us there.”
Purpose: This statement demonstrates immediate value by offering targeted, free advertising in the specific neighborhoods the agent wants to reach.
3. Assume the Partnership and Get Their Buy-in
“I’ll send you the link to set up your profile adding your image and contact information you would like advertised. Once you're set up we will link your profile to my companies on FirstWalk. You will then immediately gain access to free advertising in all neighborhoods my company is actively marketing in. Sounds good?”
Purpose: This phrasing helps the agent visualize the benefits and prompts a quick decision, making it easy for them to say “yes” to moving forward.
4. Present the Benefit for Yourself
“The benefit for my company is your FirstWalk profile will come with a preferred vendor link on your FirstWalk profile for you to showcase to your clients?”
Purpose: This statement clarifies the mutual benefit of the partnership, positioning it as a win-win.
5. Build on the Convenience for Clients
“How nice would a single, convenient link for all your business partners sound for your clients? You can consolidate all trusted businesses you work with into one link, simplifying client access and creating a seamless experience.”
Purpose: This statement emphasizes the added value and convenience for the agent’s clients, helping the agent envision how FirstWalk can streamline their client communications.
6. Suggest Adding the Neighborhood for Customized Marketing
“Since [specific neighborhood they just said] is an area where we don’t currently advertise, we can absolutely add it to our marketing efforts on FirstWalk. It does come at an additional cost to us, but I’m committed to helping you expand your presence in this area. I’d just ask that in return, you do the same to provide your clients with your preferred vendor link that includes our landing page on FirstWalk. How does that sound?”
Purpose: This approach shows your willingness to invest in supporting their target neighborhood, which builds goodwill and reinforces a mutually beneficial relationship. Making the agent more likely to agree to both the addition of the neighborhood and the partnership.
Note: By framing it as a dedicated effort, even if you already advertise in the neighborhood they requested, you're building a sense of collaboration and exclusivity, reinforcing that your company is committed to supporting their unique goals.
7. Summarize and Invite Them to Get Started
“I’m excited about the opportunity to work together to expand your presence in [specific neighborhoods they just said]! You’ll have free advertising on FirstWalk in every neighborhood we market in, and your preferred vendor link will give clients direct access to your trusted network. What’s your best email to send you the link to get started?”
Purpose: This final step reinforces the benefits and makes the decision simple for the agent. It summarizes the mutual benefits—expanded advertising, client convenience, and professional growth—while presenting a clear call to action that encourages immediate engagement. This step leaves them with excitement about the partnership and a straightforward next step to take action.
This flow encourages agents to see FirstWalk’s benefits clearly and take action by linking their profile to yours for enhanced visibility and client engagement.