For sellers on bol.com, customer reviews are invaluable. They build trust, boost product visibility, and ultimately drive sales. To support sellers in gathering authentic feedback, FiveX offers an automated review request model that makes it easy to reach out to customers post-purchase. However, sellers must carefully adhere to bol.com’s strict guidelines when using this feature to avoid compliance issues and ensure a seamless customer experience.
How the FiveX Review Request Model Works
FiveX enables sellers to automatically send review request emails to their customers after an order has been completed. These emails typically include a direct link to either the product review page or the product listing itself.
If the customer is not logged into their bol.com account at the time of clicking the link, they are first directed to the bol.com login page before proceeding to the review section. This ensures reviews are linked to verified purchases, which helps maintain the integrity and trustworthiness of the platform.
What Sellers Cannot Include in Review Request Emails
Bol.com enforces clear rules about the content of these customer emails. Sellers must avoid including any elements that could compromise the neutrality or security of the review process. The following are explicitly prohibited:
Incentives for Reviews
Offering discounts, cash-back, gifts, or any form of compensation in exchange for leaving a review is strictly forbidden.Promotional Material
Sellers cannot use the email as a marketing tool to encourage additional purchases or promote other products or services.External Links
The inclusion of links to external websites, web-shops, or social media platforms is not allowed. All customer interaction should remain within bol.com’s ecosystem.Irrelevant or Large Images
Emails should avoid using large images, decorative graphics, or any visuals that are not directly relevant to the customer’s order.Attachments or Cloud Links
Sending PDF files, Google Drive links, or any other downloadable files as part of the email content is prohibited.Executable Code or Downloadable Files
Embedding scripts, codes, or offering files that can be downloaded poses security risks and is not permitted.
Why These Rules Matter
Bol.com’s guidelines are designed to ensure that customer communication remains transparent, safe, and focused solely on gathering genuine product feedback. Violations of these policies can lead to warnings, suspension of seller privileges, or even removal from the platform.
Best Practices for Sellers
To make the most of the FiveX review request model while staying compliant:
Keep emails simple, clear, and directly related to the product purchased.
Use neutral language that encourages honest feedback, rather than steering customers toward positive reviews.
Ensure all links direct only to bol.com’s platform (review page, product page, or login page).
Include the invoice when relevant, as it helps the customer with order management.
By following these guidelines, sellers can build a strong foundation of authentic reviews.