The short answer is no.
Automated campaigns in bol.com are completely managed by bol itself. This means bol decides:
The bid amount
The keywords
The timing of when your campaign goes live
The spend allocation
Since all of these factors are controlled by bol, you cannot make adjustments or directly manage automated campaigns through FiveX.
However, in FiveX you can still view your automated campaigns. All data points and results—such as impressions, clicks, conversions, and spend—are visible in your FiveX dashboard. This gives you a clear overview of performance across all campaigns in one place.
But it’s important to note: while you can track the results of automated campaigns, you cannot use the FiveX AdMAX tool or automation rules to adjust them. AdMAX only works with:
Manual campaigns created in bol.com or in FiveX
Smart campaigns created directly in FiveX
This way, you benefit from FiveX’s automation and optimisation features for campaigns you control, while still keeping an eye on how your automated campaigns are performing.
Comparison: Automated vs. Manual/Smart Campaigns in FiveX
Feature | Automated Campaigns (bol.com) | Manual/Smart Campaigns (FiveX) |
Who controls it? | bol.com | You (via bol.com or FiveX) |
Bid amount | Decided by bol.com | Fully adjustable in FiveX |
Keywords | Chosen by bol.com | You can add, pause, or adjust |
Campaign timing | Managed by bol.com | You set start/end or schedules |
Spend allocation | Controlled by bol.com | You decide budget & pacing |
Visibility in FiveX | ✅ Results & data visible | ✅ Results & data visible |
Optimization with AdMAX | ❌ Not possible | ✅ Fully supported |
Automation rules | ❌ Not available | ✅ Available |