🔗 Before You Start
Check out the companion article: Corporate vs Private Roles
Agency Role on Flameplace
The Agency role on Flameplace is designed for companies and professionals who represent one or several manufacturers at the commercial level — either globally or within a specific region. Agencies serve as intermediaries, enabling communication and negotiation between brands and local or international partners.
Who Is This Role For?
This role suits:
Export consortia representing groups of manufacturers globally
Regional or national brand representatives
Commercial agents or professional firms with long-standing brand partnerships
Agencies help manufacturers gain visibility, manage incoming requests, and ensure a reliable local or global sales presence.
Choose Your Structure: Consortium or Representative Office
In the company settings, Agencies can define their commercial function:
Consortium
Acts as a global outsourced sales department for multiple manufacturers
Handles international commercial activity, including negotiation, documentation, and client support
Example: CIAC Export, GIMO Group
Representative Office
Operates within a defined local territory (continent, country, or region)
Facilitates interaction between clients and manufacturers
Provides product consultation, supports pricing requests, and helps coordinate samples and catalogs
This distinction helps clients and partners understand the agency’s exact function and market scope.
Geo-Based Smart Routing
A unique feature of Flameplace is its automatic routing system:
When a client or partner creates a project or request, the platform checks the user’s geolocation
If a relevant agency (representative or consortium) is active in that region, it is automatically added to the transaction flow
This enables transparency and ensures that the brand–agency relationship is respected in real time.
The result is a smart chain: Manufacturer → Agency → Supplier → Designer → Client, without missed connections.
💎 Agencies can view and manage all incoming activity from their workspace, maintaining full control over client engagement and lead distribution.
Establishing Partnerships
Agencies can:
Invite brands to join them directly via the partnership status menu on the company page
Be invited by manufacturers looking to be represented
These relationships are visible on company pages and strengthen both parties' market positioning.
Tools Available to Agencies
Since agencies operate as the extension of a manufacturer’s sales department, they get full access to all key professional tools:
Catalog Editor – assist manufacturers in creating and maintaining a structured product catalog
Stock Showcase – support visibility of products available in local showrooms or warehouses
Project Studio – initiate or participate in interior projects with partners
Commercial Office – generate specifications, proformas, and logistics documentation
Portfolio – showcase collaborative projects completed in partnership with manufacturers
Community – publish news, market events, articles, and brand updates
Messenger – communicate across all roles and ensure smooth coordination
Coordination and Impact
Agencies are vital to ensuring commercial and operational alignment between brands and markets. Thanks to Flameplace’s smart architecture, agencies are never bypassed, overlooked, or disconnected. Their participation is automatic, their roles transparent, and their tools fully integrated.
Whether you’re running a global Consortium or a regional Representative Office — the Agency role equips you to serve as a strong, reliable presence for the brands you represent.