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Targeting Suggestions

Written by Managers

If you’re not sure who to target, no worries — Flock Social can help by giving you suggestions based on real data pulled from patterns we’ve seen work well across accounts similar to yours.

You still know your audience better than anyone, but having a few smart suggestions never hurts.


🔎 How Targeting Suggestions Works

Once you start adding Targets, you’ll notice that suggestions begin to appear automatically.

They’re based on:

  • Millions of past targeting interactions

  • Real engagement data

  • Your account category (detected as soon as you connect)

That way, the suggestions you see actually make sense for your niche and audience.

To optimize your targeting for a specific region, consider engaging with accounts that have a strong presence in your desired area, such as local influencers or businesses. This can help you attract followers from that region organically.

👉 If the suggestions don’t feel quite right, you can always switch your category. Once you do, we’ll refresh your suggestions to match.


📌 Important Things to Note

This feature kicks in automatically, so you don’t need to do anything special to use it. However, here are a few things worth keeping in mind:

  • Targets are scored by performance and followback rates

  • They’re not filtered by location, so some may be from other - While they’re not filtered by location, you can increase the likelihood of reaching a specific region by targeting accounts whose audiences are predominantly from that area. For example, focusing on influencers, companies, or brands based in your desired region can help attract followers from that location.regions

  • Instagram decides account category groupings, so available suggestions may vary

  • Suggestions are updated frequently, so they’re worth checking every once in a while

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