Targeting is the core of your growth strategy with Flock Social. Tell us who your ideal followers are, and we’ll go find them! 🚀
👉 You must set your targeting in order for your growth to start.
➕ How to Add Targets
Go to your dashboard > Targeting tab
Click “Add Targets”
Choose between Accounts or Hashtags
💡 Bonus tip: Use our Targeting Suggestions if you're unsure where to start.
🗂️ Target Types
Accounts: When you target an account, we’ll engage with users who follow that account. Ideal targets are usually competitors in your niche or influencers with highly relevant audiences.
Hashtags: If you want to reach people posting about your topic, you can always stick with hashtags. Pick niche or interest-specific hashtags and avoid huge trending tags with broad or random audiences.
📌 Best Practices
Getting your targets right is step one, but here are a few extra tips to get the most out of them:
Go for accounts with 20K–250K followers. Too small burns out fast, too big = weak engagement and high chance of ghost/bot followers.
Check your Followback % — this stat shows how many users are following you back from each Target.
Drop low-performing Targets (less than 10% followback rate) and add new ones.
Use filters to narrow down your audience.
📖 For the full walkthrough, check out the guide.
🗃️ Archiving Targets
If there’s a Target you’re not actively using but don’t want to lose, you can archive it. This will pause all engagement with that Target while keeping your performance data intact — so you can come back to it later without starting from scratch.
To archive a Target:
Click on the Target you want to pause
Select “Archive source”
That Target will now be stored in your Archived section inside the targeting list. To bring it back, just scroll down to the very end of your list, select a target, and click “Reactivate source.”