The following is an introduction to the meaning of the term and related KPIs for the number of customers passing through the aisle in front of a store.

The number of people passing through a store represents the number of customers who pass through the aisle in front of the store. It is synonymous with the number of customers passing by, the number of customers passing by, and Passers-by.

The number of people passing by a store is one of the KPIs that make up the number of customers visiting a store.

It is used when investigating the factors behind an increase/decrease in the number of customers visiting a store.

The number of passers-by in front of a store is an indicator that is difficult to determine the appropriate level because the standard varies greatly depending on the facility or area where the store is to be opened, as well as changes in the external environment such as business confidence and disasters.