The Flowboost Product Labelizer helps you see which products drive profit and which hold you back. It groups every product into clear performance categories so you can structure your campaigns, bids, and budgets with confidence.
What the script does
The script looks at your recent performance data and your product feed. It then:
Calculates key performance for each product, such as ROAS or CPA
Compares this to your own targets
Assigns a performance label to every product
Updates a connected spreadsheet with all products and their category
The result is a clean overview of which products deserve more spend and which should be reduced, paused, or moved to a different campaign.
Performance categories
Each product is placed into one of these buckets:
Over-index
Products that perform clearly above your target. These are your heroes. Good candidates for more budget or stronger bids.Index
Products that hit your target. They help keep your overall performance stable.Near-index
Products that are close to your target. Often worth testing and improving instead of cutting directly.Under-index
Products that get enough data but do not meet your goal. They may need lower bids, different campaigns, or removal.No-index
Products with low or no data. These are still in the feed but have not proven themselves yet.
You can choose to use either a ROAS target or a CPA target. The script then uses that metric to fill the buckets.
What you see in the spreadsheet
The script fills a Google Sheet with:
A product level view with title, ID, basic metrics, and performance category
A summary that counts how many products are in each bucket
Extra information such as brand, custom labels or product types, so you can filter and segment
In some versions you can also enable more detailed graphs and history. This helps you see how product groups move between buckets over time.
Free vs premium versions
Free Version 1.1
Basic product performance bucketing
Good to test if the script fits your account
Ideal for smaller accounts or first time users
Premium versions (2.x, 3.x, 4.x)
Each premium version adds improvements. Examples include:
More flexible bucketing around your ROAS or CPA target
Clearer reporting on low volume or low performing products
Support for very large product feeds
Faster runs and improved stability
A redesigned spreadsheet that is easier to read and filter
Single product performance insights
Easier settings inside the sheet instead of in the code
Optional advanced graphs and more detailed history
The option to work with custom conversion actions only
Once you buy the script, you get all premium versions and future updates for life.
V4 family highlights
Version 4 and above focus on speed, large accounts, and easier daily use:
Version 4.0 / 4.1 / 4.2
New layout, shorter runtime, product level insights, simple config in the sheet.
V4.1 and V4.2 add quality of life updates, such as flexible conversion actions and smaller usability improvements.V4.0 MCC / V4.2 MCC
Versions for managers that work across multiple accounts.Version 4 Lite
Designed for big and multi country accounts.
Lets you focus on specific feed labels like country.
Runs faster and gives a simplified output without product titles or advanced graphs.
You can upgrade between 4.x versions without rebuilding your spreadsheet, except when moving to or from the Lite version, which uses a different sheet layout.
Using your own conversion actions
If you use many conversion actions, you can tell the script which ones to include.
This is useful when:
You track soft and hard conversions separately
You import offline conversions
You only want to optimize on one profit or revenue action
You simply list the conversion action names that matter to you, and the script only looks at those.
Typical ways to use the Labelizer
Campaign structure
Build or refine “hero”, “core”, and “test” campaigns based on the buckets.Bid and budget strategy
Increase bids and budget on over-index products.
Reduce or move under-index products to a lower priority setup.Feed and assortment decisions
Spot brands, categories, or labels that rarely index.
Decide what to clean from the feed or to promote more.Monitoring over time
Track how many products move from no-index to index or over-index.
Use this to measure the impact of feed work, creative, or bidding changes.
Practical tips
Start with the free version to see if the logic fits your account.
In premium versions, set realistic ROAS or CPA targets, close to how you actually manage the account.
Check the buckets regularly and connect them to clear actions, for example “pause all under-index products with more than X clicks”.
Use filters such as brand or custom labels in the sheet to find patterns quickly.